VP of Growth Marketing, Residential Services Platform

Responsibilities

• Build a multi-brand marketing strategy across local markets.
• Own qualified leads, booked appointments, CAC, CPL, and ROI.
• Improve paid search, paid social, SEO, local SEO, and email.
• Strengthen reviews, reputation, referrals, landing pages, and conversion.
• Create one marketing scorecard across brands and markets.
• Build executive reporting that shows what is working and why.
• Audit agency, vendor, martech, CRM, and attribution performance.
• Improve call tracking, campaign measurement, and CRM hygiene.
• Build the marketing playbook for acquisitions and new markets.
• Protect local brand equity while building platform-level leverage.

Requirements

• 10+ years of progressive marketing experience.
• Senior marketing leadership experience.
• Proven B2C or local services lead-generation experience.
• Deep performance marketing and marketing operations fluency.
• Strong understanding of Google, Meta, Bing, SEO, PPC, and local SEO.
• Fluency with analytics, CRM, martech, call tracking, attribution, and reporting.
• Experience managing meaningful marketing budgets.
• Strong agency and vendor management discipline.
• Ability to build a team and personally inspect the work.
• Clear executive communication and cross-functional operating rhythm.

Preferred

• Home services, residential services, construction services, specialty trade services, field services, or adjacent multi-location consumer services experience preferred.
• Experience in PE-backed, multi-site, franchise, founder-led, or acquisition-heavy environments preferred.

Benefits

• Benefits details will be shared during the interview process.