Growth Marketing Analyst

Responsibilities

• Campaign Performance and Insights
• Analyze performance across our digital channels, including paid social, email, and our website
• Help set performance targets and benchmarks, such as conversion rates, engagement, and the share of free registrations that upgrade to a paid pass
• Evaluate lead generation across channels, including volume, quality, and conversion through the funnel
• Identify the key drivers of conversions, cost per acquisition, and overall campaign results
• Translate findings into actionable recommendations, including improvements to audience targeting, messaging, and timing
• Report weekly to our President on performance, trends, and recommendations
• Lifecycle and Retention
• Analyze the customer lifecycle across summits, including upgrade rates, retention, and repeat registrations
• Identify opportunities to re-engage past registrants and improve retention

Requirements

• A bachelor’s degree in a field such as accounting, economics, statistics, math, business, marketing, or psychology
• Comfortable working with spreadsheets, numbers, and large amounts of data
• Ability to translate data into clear business insights and recommendations
• Detail-oriented, with a strong focus on data accuracy and documentation
• Strong communication and cross-functional collaboration skills
• Self-motivated, with the ability to take initiative and work with minimal supervision in a remote role
• Open to feedback and quick to learn new tools

Preferred

• Previous experience in analytics
• Digital marketing experience, or exposure to tools like Meta Ads Manager
• A personal or professional connection to the neurodivergent community, such as lived experience, family, coursework, or work with children, and familiarity with neuroaffirming practices
• Experience at a startup or small business, including part-time jobs, internships, or campus roles

Benefits

• Flexible schedule
• Professional development assistance