VP of Growth Content

Responsibilities

• Unite, design & build the content operating model for an AI-native future
• Deliver the end-to-end content system, from inputs and briefs through creation, review, distribution, reuse, and performance optimization to unite siloed work streams.
• Build an AI-native operating model that improves speed, quality and scalability, not just efficiency on the current workflow. This will include the automation of atomization of flagship content across channels/funnel/audiences to scale distribution and expand impact.
• Simplify decision-making and review flows so the right people are involved at the right moments, with less drag and more accountability to exponentially improve output speed while raising the bar on content quality.
• Create repeatable ways to turn strategic inputs such as claims, positioning, customer insight, proprietary data, product truth, and channel learnings into effective content outputs.
• Maintain total brand consistency across all content touchpoints, aligned with our core principles and ambitions.
• Be hands on tools to lead the evolution and expansion of our content system, training the team and cross-functional partners on how to use most effectively.
• Raise the bar on business impact and measurement
• Build a measurement approach that connects content performance to real business outcomes, not just activity or engagement metrics.
• Partner with analytics, product, performance marketing, regional marketing, and customer teams to understand what content is actually driving impact.

Requirements

• SaaS & Fintech Expertise: Deep leadership experience in SaaS, fintech, or complex B2B/B2B2C subscription ecosystem environments.
• Operating Model Transformation: Proven track record of redesigning operating models, not just optimizing existing workflows.
• AI Operational Integration: Demonstrated success using AI to rethink content systems, workflows, governance, and production economics at scale.
• Cross-Functional Alignment: Strong partnership experience with Product Marketing, Communications, Performance Marketing, SEO, and Sales Enablement.
• Business Impact & Measurement: Strong evidence of driving measurable business impact through content across multiple stages of the funnel and customer lifecycle.
• Global Matrix Leadership: Experience working in a large global matrix, with the ability to influence across teams and functions without relying on formal authority alone.
• Strategic & Operational Agility: Ability to move between strategy and execution, including comfort getting into the operational details when needed.
• People Leadership: Experience leading and upgrading teams through change, including talent assessment, coaching, organizational design, and raising standards.
• Navigating Ambiguity: High comfort with ambiguity, complexity, and building structure where it does not yet exist.

Preferred

• Experience serving small business and partner audiences such as accountants, bookkeepers, or channel ecosystems.
• Experience building growth content systems that use proprietary data, customer insight, and research as differentiated inputs.
• Strong judgment on channel strategy, editorial and design quality, audience needs, and content effectiveness.