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Xero

Brand

4.0
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Accounting software to help supercharge your small business. Power your invoicing. Automate your admin. And set business efficiency to cruise control. Used by over 4.2m subscribers globally. Xero's Community Guidelines: https://www.xero.com/support/community-guidelines/
Founded in 2006
Wellington, Wellington, NZL
6.2K employees (459 in marketing)
www.xero.com
71% recommend to a friend
63% positive business outlook

People

Founders and leadership

Rod Drury
Rod Drury
Founder
At the company for 20 years
Sukhinder Singh Cassidy
Sukhinder Singh Cassidy
CEO
At the company for 3 years 11 months

Marketing leadership

Michael Strickman
Michael Strickman
Chief Marketing Officer
At the company for 3 years
Joao Affonso dos Santos Neto
Joao Affonso dos Santos Neto
VP of Performance Marketing – Global Paid Channels
At the company for 1 year 1 month
Meg Ciarallo
Meg Ciarallo
SVP Marketing Communications
At the company for 1 year 9 months
Karen Barson
Karen Barson
Senior Vice President of Product Marketing
At the company for 1 year 10 months

Hiring contacts

Vikram Mitter
Vikram Mitter
Global Talent Acquisition Team Lead
At the company for 5 years 3 months
Amy Coulthard
Amy Coulthard
Senior Talent Acquisition Specialist | APAC & US | Marketing
At the company for 5 months

Hiring activity

Open marketing jobs over time

12 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$1.6B

Last raise

$925M

Post IPO Debt, 2 years ago

Funding history

Jun 2024

Post IPO Debt Xero · $925M

Sep 2021

Grant Xero · $56.5K

Oct 2020

Grant Xero · $56.6K

Sep 2018

Post IPO Debt Xero · $300M

Apr 2017

Post IPO Equity Xero · $26.4M

Audience

Monthly website visitors
33.3M
Month over month+3.8%
Quarter over quarter-2.8%
Top sourceDirect (77%)
Ad budget per month$2.3M
Average search rank46.7
Traffic source mix
Direct
77%
Search
20.4%

News

Xero (ASX:XRO) shareholders have earned a 28% CAGR over the last three years
Oct 14, 2025 • simplywall.st
Fundies take aim at proxy firms’ ‘academic view’ of Xero CEO pay
Oct 12, 2025 • AFR
Pavilion Redefines Community for Operators at the World’s Fastest-Growing Tech Companies
Sep 24, 2025 • EIN Presswire

Links

www.xero.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +13.3% year over year

Aug 2016

Post IPO Equity Xero

Referral
1.9%
Paid referral
0.4%
Social
0.1%

LinkedIn followers

Follower count and growth

Total followers

419.8K

12-mo growth

+14.8%

Monthly growth

+1.5%

Salaries

Median base

$226,000

Median total

$226,000

Median experience

15 years

Submissions

3

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Contribute

Open positions12 open marketing positions

Xero logo

Marketing Manager, North America

Xero

Denver, CO (Hybrid)

$92K/yr - $139K/yrIn-houseFull-timeMid level
2 days ago
Xero logo

Senior Marketing Manager

Xero

San Mateo, CA (Hybrid)

$131K/yr - $164K/yrIn-houseFull-timeSenior level
1 month ago
Xero logo

Senior Marketing Manager

Xero

California, MO (Remote)

$131K/yr - $164K/yrIn-houseFull-timeSenior level
1 month ago
Xero logo

Senior Marketing Manager (Enterprise)

Xero

San Mateo, CA (Hybrid)

$135K/yr - $169K/yrIn-houseFull-timeSenior level
3 months ago
Xero logo

Head of Global Brand Social

Xero

San Mateo, CA (Hybrid)

$158K/yr - $228K/yrIn-houseFull-time
4 months ago
Xero logo

Social Content and Community Manager - NA

Xero

District of Columbia, USA (Hybrid)

$106K/yr - $133K/yrIn-houseFull-timeMid level
4 months ago
View all 12 jobs

Xero insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2006
Headquarters
Wellington, Wellington
Employees
1001-5000
13.3% growth last 12mo
Marketing team
459
7% of company
75 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 13.3% last 12 months · More mature
Trend
2021-02-01 -> 2025-12-15
Headcount (12 months)
+13.3%
Last funding round
22 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
33.3M
Month over month+3.8%
Quarter over quarter-2.8%
Top sourceDirect (77%)
Traffic source mix
Direct
77%
Search
20.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
21 competitor sites
Search traffic: 162.3K organic clicks / 201.8K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+11,478
Ad budget per month
$2.3M
Average search rank
46.7
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
8.6 / 5
704 reviews saved
Reviews month over month
—
Reviews quarter over quarter
+4.7%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend

Gartner

Shows Gartner reviews and listed products.

Main result
36 Gartner reviews
Xero, a global platform, offers comprehensive services to small businesses including a primary accounting solution, payroll management, workforce regulation, expense tracking and project management. Through its vast ecosystem of affiliated apps, Xero provides connectivity with various banks and financial institutions. This feature allows small businesses to conveniently access a multitude of solutions integrated within Xero’s open platform, aiding them in effectively conducting their operations and handling their finances. Xero is also associated with women's football.
Listed products
1
Reviews
36
Employee range
1,001 - 5,000

Marketing team size

Shows saved marketing team size.

459
7% of the company • 75 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 459.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4 / 5
Work-life balance
4.2 / 5
Culture
4 / 5
Diversity & inclusion
4.3 / 5
Recommend to a friend
71%
Positive business outlook
63%

Funding

Shows saved funding data.

Total funding
$1.6B
Last raise
Post IPO Debt
2 years ago
Funding details
Amount raised
$1.6B
Last round
Post IPO Debt
Last fundraise
2 years ago

News

Shows saved company news.

Xero (ASX:XRO) shareholders have earned a 28% CAGR over the last three years
Oct 14, 2025 • simplywall.st
Fundies take aim at proxy firms’ ‘academic view’ of Xero CEO pay
Oct 12, 2025 • AFR
Pavilion Redefines Community for Operators at the World’s Fastest-Growing Tech Companies
Sep 24, 2025 • EIN Presswire
1.9%
Paid referral
0.4%
Social
0.1%

Total followers

419.8K

12-mo growth

+14.8%

Monthly growth

+1.5%

2023-08-01 -> 2026-03-01
Open jobs growth
—
Biggest role change
—
Latest open role
Principal Software Engineer - Mobile