VP of Growth

Responsibilities

• Own the number. New customers, CAC, payback, conversion, retention. You set the targets and you own the outcome.
• Own the funnel. The ad, the landing page, signup, onboarding, lifecycle, the decision to renew. Every step of that is yours.
• Ship product. Most of the leverage here is product. You get engineers and designers in your org and a standing seat in the company roadmap.
• Find the next channel. A few things work today. You'll pick the next bets, put real budget behind them, and get to an answer fast.
• Run a national calendar. Appeal deadlines stagger across 50 states. Build demand that works every month of the year.
• Own the data layer. Every step measured, attribution you'd defend in a board meeting, one weekly read the whole company runs on.
• Build the team. Lead the pod you inherit, hire the rest, decide what stays in-house.

Requirements

• You want to run something of your own eventually, or already have. This is a founder job wearing a growth title, and we hire for that on purpose.
• You've owned a growth number at a consumer business and hit it.
• You've shipped product to move a metric: written the spec, sat in the review, held your own with engineers on how the thing should work.
• You answer your own questions with SQL and the analytics stack. If you can actually build, that's an enormous advantage here.
• Consumer subscription, fintech, marketplace, commerce. Anywhere you've had to win a customer and then keep them.