Responsibilities

• An integrated growth strategy across paid acquisition, SEO, content, lifecycle, outbound, website conversion, partnerships, social, PR, and field marketing
• Qualified meetings and pipeline from enterprise and midmarket accounts, with clear accountability for customer fit, conversion, and acquisition efficiency
• Ideal customer profiles, positioning, messaging, and offers built for marketing and creative buyers
• A consistent operating rhythm for performance reporting, experimentation, forecasting, and budget allocation, built in close partnership with sales
• Agency performance: you'll evaluate every partner, then improve or replace as needed
• PR, social, executive visibility, and major events tied directly to account engagement and pipeline

Requirements

• Have grown B2B demand, qualified meetings, and pipeline for enterprise or midmarket customers, and can tell us the numbers
• Have marketed to marketing and creative decision-makers, ideally in creative tech, adtech, martech, or B2B marketing services
• Have taken a marketing function and made it measurably better through strategy, execution, team leadership, and smarter resource allocation
• Know demand gen, ABM, lifecycle, conversion optimization, and marketing measurement cold
• Can build differentiated positioning and turn it into campaigns that drive revenue
• Are hands-on: you'll dig into funnel data, rewrite a campaign brief, challenge targeting assumptions, and help ship a new experiment
• Hold internal teams and agencies to clear expectations
• Think like a revenue leader and see sales as your closest partner

Benefits

• Medical, dental, and vision insurance
• Life insurance
• 401(k)
• Unlimited PTO
• Paid parental leave
• Professional development budget for conferences, courses, and professional association memberships
• Hands-on access to Lemonlight's AI video platform and production team, so your campaigns aren't waiting on creative
• On-site parking
• Stocked office kitchen