Responsibilities

• Growth experiment roadmap{{:}} Generate, prioritize, and run tests across the funnel, from first visit to qualified opportunity, and share learnings with the team.
• Free-to-paid and expansion{{:}} Build lifecycle and nurture programs that move free users, trial users, and existing customers toward purchase and expansion.
• Website as a conversion engine{{:}} Optimize landing pages, forms, CTAs, and user journeys; run A/B and multivariate tests to lift conversion rates.
• Paid acquisition{{:}} Manage and optimize paid search, paid social (especially LinkedIn), and retargeting to lower cost per opportunity.
• Organic growth{{:}} Partner with Content on SEO strategy, keyword targeting, and technical SEO fixes that grow high-intent traffic.
• AI-assisted workflows{{:}} Build AI-assisted and agentic workflows for personalization, content variants, and experiment velocity.
• Measure everything{{:}} Own funnel analytics and dashboards with RevOps, improve attribution, and turn data into clear recommendations.
• Partner across GTM{{:}} Work with Product Marketing on positioning tests, Product on in-app growth loops, and Sales on lead quality.

Requirements

• 4-7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity
• A track record of experiments that measurably improved conversion, acquisition cost, or pipeline
• Hands-on experience with paid search and paid social, including budget management and bid optimization
• Website and CRO experience{{:}} landing page testing, analytics setup, and tools like Google Analytics, Optimizely, VWO, or similar
• Working knowledge of SEO fundamentals
• Hands-on Marketo experience{{:}} building programs, smart campaigns, lead scoring, nurture flows, and reporting, plus working fluency with Salesforce
• Strong analytical skills{{:}} you can build funnel reports, read attribution, and size an opportunity
• Clear writing and the ability to test messaging with a technical audience

Preferred

• Product-led growth experience{{:}} free tiers, trials, or self-serve funnels
• Familiarity with threat intelligence, SecOps, or the security analyst workflow
• SQL or experience working directly with product usage data
• Experience with ABM or intent data platforms (6sense, Demandbase, or similar)
• Experience building AI-assisted or agentic marketing workflows

Benefits

• DomainTools is the global leader for Internet intelligence and the first place security practitioners go when they need to know. The world's most advanced security teams use our solutions to identify external risks, investigate threats, and proactively protect their organizations in a constantly evolving threat landscape. DomainTools constantly monitors the Internet and brings together the most comprehensive and trusted domain, website and DNS data to provide immediate context and machine-learning driven risk analytics delivered in near real-time. DomainTools offers a comprehensive benefits package to our employees that includes fully paid medical, dental and vision insurance premiums, a 401k retirement plan with company matching, basic life insurance, flexible PTO and additional well-being benefits. DomainTools embraces diversity, equity and inclusion to its fullest as an equal opportunity employer. We build our teams so creativity and innovation can flourish. We believe inclusivity and equity fosters innovation and growth, and we harness this mindset to drive a culture that serves our employees and our customers. We encourage people of all backgrounds, ages, perspectives and skill sets to apply; and do not discriminate based on age, religion, color, national origin, gender, sexual orientation, gender identity, marital status, veteran status, disability or any other characteristic protected by law.