Responsibilities

• Core Responsabilities Growth Strategy & Performance
• - Own the growth strategy, forecasting, and performance across DTC, TikTok Shop, and paid acquisition channels, with primary emphasis on Meta and TikTok.
• - Own growth and media budgets, allocating investment across channels based on revenue, CAC, MER, LTV, payback, and contribution margin targets.
• - Partner with Finance on growth forecasting, channel economics, profitability, and scaling plans.
• Paid Acquisition & Channel Growth
• - Lead paid acquisition across Meta, TikTok, Google, and emerging channels, with deep ownership of Meta as a primary growth channel.
• - Oversee channel scaling and experimentation across audiences, offers, creative, landing experiences, and acquisition funnels.
• Creative, Creator & Affiliate Growth
• - Own the creative and creator growth strategy across paid media, TikTok Shop, DTC, and marketplace channels.
• - Scale creator, influencer, UGC, and affiliate programs to support customer acquisition, content production, and creator-driven commerce.

Requirements

• 8–15+ years in performance marketing, growth, or acquisition leadership roles.
• Demonstrated success scaling a high-growth CPG or DTC brand
• Deep experience across Meta, TikTok, and Google ecosystems.
• Strong track record running creator-heavy acquisition strategies.
• Experience managing teams across media buying, creative, and retention.
• Prior exposure to omnichannel environments is a significant plus.
• CAC/MER modeling.
• Creative strategy.
• Landing page optimization.
• Attribution modeling.

Preferred

• Commercial, analytical, iterative.
• Thrives in high-speed operating environments.

Benefits

• 401(k) plan with company matching
• Comprehensive health benefits including medical, dental, and vision coverage
• Stock option plan so you can share in the value you help build
• Generous paid time off and company holidays
• Real ownership and autonomy to drive measurable growth
• Ongoing professional development opportunities as we scale
• Why eJam
• We build and scale category-leading eCommerce brands
• We operate with speed, ownership, and accountability
• Ideas move quickly from concept to execution