Responsibilities

• Daily performance management. Reviewing performance every day across brands and channels, catching issues and opportunities early, and driving the team to act on them.
• Leading the paid acquisition team. Managing and developing our media buyers: reviewing accounts with them, pressure-testing decisions, and building their judgment.
• Media buying standards. Setting and raising the bar on how we buy Meta and paid social: account architecture, bid strategy, audience strategy, and budget pacing.
• Platform data quality. Making sure we send the right data into every platform: pixels and Conversions API firing correctly, the right event parameters, and audience exclusions set up properly.
• Landing pages, creative, and copy. Working with media buyers, Creative, and Ecommerce to decide which pages to launch and where creative and copy need to improve.
• Budget allocation. Allocating and pacing budget across paid channels to hit the CAC, ROAS, and MER targets set with the VP of Growth.
• Testing. Running a structured test roadmap across audiences, offers, landing pages, and campaign settings, and turning results into clear next moves.
• Performance reads. Working with Analytics to read performance through MTA and lift testing, and acting on what the results show.
• AI-enabled workflows. Using AI tools and automation to speed up reporting, analysis, creative tagging, and optimization.
• Agencies and vendors. Managing agency or vendor support where relevant.

Requirements

• Deep Meta and paid social expertise. You've personally managed 8-figure Meta spend for consumer brands, know the platform inside out, and have a playbook on how to scale without losing efficiency that adapts as the platform evolves.
• Drive to be in the numbers every day. You look at performance daily because you want to, you notice when something moves, and you don't rest until you understand and address it.
• People leadership. You've managed media buyers and made them measurably better through direct feedback, account reviews, and clear standards.
• Tracking fluency. You understand pixels, Conversions API, event parameters, and audience exclusions well enough to spot problems and specify fixes.
• Cross-channel budget experience. You've allocated budget across more than one paid channel and can make tradeoffs between them.
• Conversion and creative judgment. You can look at a landing page, ad, or piece of copy and say specifically what will improve performance.
• Testing discipline. You design clean tests, read results honestly, and know when a learning is real.
• Analytical strength. You're comfortable working through performance data, attribution gaps, and the limits of platform-reported numbers.
• AI fluency. You actively use AI tools to speed up analysis, reporting, and execution.
• Cross-functional partnership. You work well with Creative, Ecommerce, and Analytics without adding unnecessary process.

Preferred

• Experience with TikTok or other paid social channels
• Hands-on Google Search, YouTube, and Performance Max experience
• Experience in supplements, wellness, beauty, or consumer subscription businesses
• Experience operating across multi-brand portfolios

Benefits

• Excellent medical, dental, vision, and life insurance
• Fully remote, full-time position
• Monthly WFH stipend
• Generous paid time off program
• Discounted products
• An amazing team to work alongside