Responsibilities

• Own the acquisition engine
• Set the growth marketing strategy for WanderOS and execute with excellence across paid acquisition (search, social, and display), SEO and organic, partnerships, and referral programs.
• Build, launch, and continuously optimize landing pages, sign-up flows, and conversion funnels with a test-and-learn approach that lowers CAC and lifts conversion at every step.
• Manage and scale performance marketing budgets with a sharp eye on efficiency, attribution, and payback.
• Be the custodian of our acquisition messaging: develop offers, creative, and value propositions that resonate with property managers and vacation rental operators, in partnership with Product Marketing.
• Mine funnel data to size opportunities, run rigorous experiments, find leading indicators, and prove impact.
• Build and maintain dashboards for the KPIs that matter: traffic, conversion rate, CAC, qualified pipeline, and new customer growth.
• Own and evolve the growth tech stack: ad platforms, analytics, attribution, landing page tooling, and integrations with the CRM.
• As everyone at Wander must, you have a keen interest in AI and are proficient in the ways AI can amplify your impact: creative generation, campaign analysis, audience research, and automation of the work that used to eat your week.
• Communicate strategies, plans, impact, and market insights to the CMO, Sales, Product, and the founder. Socialize what is working across the organization.

Requirements

• 5 to 8+ years in growth or performance marketing, ideally at a B2B SaaS company, with a significant track record of owning acquisition end to end and exceeding pipeline targets.
• Hands-on chops with paid channels (Google Ads, Meta, LinkedIn, or similar), SEO, and conversion rate optimization.
• Data-first analytical thinking: you are comfortable pulling and interpreting data (SQL a plus) to size opportunities, run experiments, and prove impact.
• A marketing generalist who knows most growth channels but has the experience and skills to go deep where it matters.
• Excellent, persuasive writing. You craft messaging that sounds human, not robotic.
• A curious, entrepreneurial, resourceful approach to problem solving, and a growth mindset: if you do not know how to do it, you will learn or figure it out.
• You thrive on change rather than endure it, and you are resilient and resourceful in the face of ambiguity.
• Hardcore. You set a high bar, move fast, and ship.

Preferred

• Experience in proptech, hospitality, travel, or vacation rentals.
• Experience marketing to SMB or mid-market operators rather than consumers.
• Familiarity with property management systems (PMS) or similar operator-facing software.
• Prior entrepreneurial experience: you ran a business, founded something, or were early at a startup.
• A personal mantra of owning your own development. Tell us the courses, books, or mentors you used to level up your craft.

Benefits

• Health, dental, and vision coverage.
• Remote-first across the US and Canada, with offices in Austin, TX and San Francisco (Presidio) if you want a desk.