Responsibilities

• Growth Acquisition & Demand Generation Develop and execute acquisition strategies that increase the volume and quality of Leads, IQLs, and MQLs across NIP Group's priority programs and target markets.
• Manage and optimize paid media campaigns across Google Ads, LinkedIn, Meta, display, retargeting, and emerging platforms.
• Build and scale program-specific and state-specific campaigns aligned to underwriting appetite, growth objectives, and business priorities.
• Identify, test, and expand new acquisition channels, audience segments, and AI-enabled prospecting capabilities.
• Coordinate paid media efforts with content, email, organic search, and broader demand generation programs.
• Analytics & Performance Optimization Monitor and analyze performance across Leads, MQLs, SQLs, Submissions, and Revenue.
• Track and optimize key metrics including CPL, CPC, conversion rates, CAC, ROAS, pipeline contribution, and revenue impact.
• Partner with Marketing Operations to maintain HubSpot dashboards, attribution reporting, campaign tracking, and performance measurement frameworks.
• Deliver actionable insights, recommendations, and performance analysis that influence marketing investment decisions.
• Maintain best practices for campaign tracking, conversion measurement, UTMs, and data integrity.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field; equivalent experience considered.
• 3-5+ years of experience in performance marketing, growth marketing, demand generation, or digital marketing.
• Proven experience managing paid advertising campaigns across Google Ads, LinkedIn, Meta, and related platforms.
• Experience with HubSpot or similar marketing automation and CRM platforms.
• Strong analytical capabilities with a proven ability to translate data into business recommendations.
• Experience with campaign attribution, conversion tracking, reporting, and marketing analytics.
• Demonstrated success managing multiple projects and priorities in a fast-paced environment.
• Exceptional communication and cross-functional collaboration skills.
• Strong attention to detail, accountability, and results orientation.

Preferred

• Experience within insurance, financial services, B2B, professional services, or regulated industries.
• Knowledge of SEO, lifecycle marketing, content optimization, and conversion rate optimization.
• Experience leveraging AI tools for marketing automation, audience development, content creation, and performance optimization.
• Experience managing external agencies and vendor relationships.

Benefits

• Competitive compensation to reward you for your hard work every day.
• Progressive Paid-Time Off program for you to enjoy time out of the office, including time off for volunteering and life events.
• Group Medical, Dental, Vision and Life insurance to encourage a healthy lifestyle.
• Pretax Health and Dependent Care Spending Accounts to ease taxes on spending.
• Discounts in retail and entertainment.