Responsibilities

• Drive growth in Headway's provider base and revenue will improving mix and channel metrics to reduce CAC over time
• Own and scale the channel portfolio -paid, organic, lifecycle, referral, and more - testing new channels, strategies, and campaigns to drive new growth
• Hire, coach, and manage the team who run these channels to build their skills and careers
• Drive how we segment and de-average our approach to acquisition and shift toward a more value-based framework
• Reset how we measure our performance
• Partner closely with Sales, RevOps, Finance, and R&D to align on the right growth goals

Requirements

• You've personally driven real business growth by leading a marketing organization using multiple channels (SEM, social, organic, lifecycle, referral, etc) at a company with an acquisition machine as large or larger than Headway's
• You have a track record of launching impactful new channels, strategies, and rapid experimentation
• You're fluent in the rapidly evolving states of both SEM/paid social and organic demand generation
• You have experience with multiple approaches to paid acquisition (e.g. CPA, TRoAS, etc) and can be a thought leader for how Headway's approach should evolve
• You're opinionated about how performance marketing should be measured and can drive our approach to evolve
• You've hired, developed, and managed channel managers and ICs and have grown the careers of your people
• You have a track record of collaborating with finance, R&D, and sales, and can be a part of upleveling our practice

Benefits

• robust health and wellness benefits
• retirement savings
• meaningful ownership opportunities through equity