Responsibilities

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management. This includes direct management of our paid media agency.
• Coaching and support for the team members who oversee our organic search, keeping SEO/AEO tightly aligned to pipeline goals, and our local digital manager.
• Channel strategy across paid search, paid social, display, video, and emerging acquisition channels.
• Budget and investment decisions — where dollars go, what we scale, what we cut, and why.
• Cross-functional partnership with product marketing, integrated marketing, sales, web, design, and regional teams to align digital execution with GTM motions and product launches.
• Measurement and attribution — campaign tracking, reporting consistency, attribution inputs, and lead-quality visibility that leadership can trust.
• Performance storytelling — turning data into clear recommendations on spend efficiency, conversion, lead quality, and pipeline contribution.

Requirements

• Demonstrated success generating qualified pipeline through digital channels in B2B SaaS, with experience improving acquisition efficiency and downstream conversion.
• Deep, hands-on expertise across paid social, paid search, display, and video.
• Strong command of AEO/SEO / organic search and how it drives traffic, conversion, and pipeline.
• Track record managing paid media agencies, with the skill to audit campaigns, challenge recommendations, and diagnose performance issues independently.
• Sharp analytical skills and real confidence using performance data to make calls, weigh tradeoffs, and guide investment.
• Proven cross-functional collaboration with marketing, sales, web, and creative teams.
• Fluency in conversion strategy, landing page optimization, campaign tracking, SEO, and measurement fundamentals.
• The ability to manage budgets and forecasts carefully while adapting fast to shifting performance.
• An AI-forward mindset — practical, everyday use of AI tools and workflows to improve speed, quality, creative iteration, and results.
• Excellent communication and project management, and comfort in a fast-moving, high-bar environment