Responsibilities

• Own activation and habituation goals end-to-end as the GM for your area. Define the opportunity landscape, set strategy, decide where to invest, and deliver measurable impact on activation and retention.
• Own the roadmap and experiment backlog for your area. Score every idea against expected impact and effort, whether it's a product change, an in-app surface, an incentive, or a message.
• Run rapid experiments across a wide range of levers, including onboarding, post-onboarding upsell, contact opt-in, behavioral notifications, real-time intervention, mobile wallet adoption, referrals, churn prevention, and winback.
• Ship directly with Engineering, ML, and Design. That covers product changes like onboarding flows, in-app prompts, eligibility logic, and incentive mechanics, as well as the customer communications that support them.
• Diagnose your own funnel. Size opportunities, find friction, read experiment results, and iterate without waiting on an analyst.
• Push the frontier on AI decisioning and automation, and help define how growth work evolves as AI moves further into the decisioning layer.
• Bring what you learn back to the Engagement Marketing team so wins scale across Cash App's broader lifecycle programs.
• Influence strategy across Product, Analytics, Martech, Creative, and Brand as a true peer of these teams

Requirements

• 5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment
• A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped
• Experience shaping the product experience itself and working directly with engineers to ship it
• Comfort moving between strategy and hands-on execution. You're as willing to write and launch a message as you are to define a product change or build the model behind it.
• Strong data instincts. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, and you're comfortable pulling and interpreting data yourself, whether through SQL, AI tools, or other means. Experience with data modeling or opportunity sizing frameworks required
• Deep experimentation experience. You know how to build a backlog, design rigorous tests, and use results to drive compounding improvements
• Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one quickly
• Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team
• Clear, structured, takeaway-first communication. You can turn complex analysis and ambiguous situations into crisp strategy and actionable recommendations

Preferred

• Experience as a growth PM or in another role where you owned a product roadmap
• Experience with onboarding, activation, or referral programs specifically
• Familiarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare)
• Experience with incentive mechanics or in-app personalization

Benefits

• Remote work
• medical insurance
• flexible time off
• retirement savings plans
• modern family planning