Responsibilities

• Own and continuously evolve the GTM strategy across priority vertical(s), including target audiences, messaging, and priority accounts
• Build and maintain scalable playbooks (personas, positioning, case studies, and proof points)
• Translate market intelligence and category insights into clear, differentiated positioning
• Partner with Growth and Marketing to align strategy with campaigns, content, and pipeline focus
• Own contribution to qualified pipeline aligned to agency growth priorities
• Identify, source, and engage high-value target accounts to build sustained opportunity flow
• Build and nurture senior-level relationships to open doors and accelerate opportunity progression
• Define, track, and optimize success metrics (pipeline quality, conversion, account penetration)
• Develop and scale repeatable GTM frameworks that extend beyond the individual role
• Translate strategy into practical tools, processes, and ways of working across teams

Requirements

• 10+ years of experience in multi-location, franchise, or local-at-scale marketing, media, or business development; agency, brand, or publisher side
• Deep fluency across the Local-at-scale spectrum: national franchise systems, multi-location enterprises, and dealer/distributor networks (not single-location/independent franchisee work)
• Proven track record of building senior relationships and opening doors at national brands with local execution
• Strong strategic communicator; able to translate Butler/Till’s capabilities into Local-specific value across corporate and field marketing audiences
• Working knowledge of the mechanics that make Local hard: co-op funding, brand-vs-local tension, multi-location attribution, and field enablement
• Comfortable operating without a quota; motivated by category ownership and relationship outcomes, not just closed revenue
• Collaborative by instinct; works well across marketing, growth, and leadership without siloing
• Existing Local/franchise network is a plus; ability to build one quickly is the minimum