Responsibilities

• Own Google Analytics 4 platform administration and reporting across Learning Care Group properties, including event configuration, custom dimensions and metrics, audience building, and cross-domain tracking.
• Build and maintain the growth data marts that unify paid, organic, social, and lifecycle performance data into a single view of the family journey.
• Design and produce recurring growth reporting on cost-per-registration, cost-per-enrollment, channel efficiency, and funnel conversion across the brand portfolio.
• Build cohort, retention, and channel attribution analyses that inform channel investment decisions.
• Partner with the Business Intelligence function on data mart schema, metric definitions, and semantic layer decisions to ensure consistency across the enterprise.
• Establish and enforce measurement standards across brands, including UTM taxonomy, view-through vs click-through rules, and standard metric definitions.
• Support the Sr Director of Paid Media and the Sr Director of Martech, CRM & Lifecycle Marketing with ad hoc analysis and business case support.
• Translate analytical findings into narrative recommendations for cross-functional leadership audiences.
• Other duties as assigned.

Requirements

• A bachelor's degree in marketing, business analytics, statistics, computer science, or a related field is required.
• 3-5 years of experience in marketing analytics, growth analytics, or a comparable analytical role is required.
• Hands-on experience with Google Analytics 4 platform administration is required, including event configuration, custom dimensions and metrics, and audience building.
• Experience with SQL against a modern data warehouse (BigQuery, Snowflake, Databricks, or Microsoft Fabric) is required.
• Experience building performance dashboards in Looker Studio, Power BI, or Tableau is required.
• Experience translating measurement findings into recommendations for marketing leadership is required.

Preferred

• 5+ years of experience in growth or marketing analytics is preferred.
• Experience with modern data stack tools including dbt, Segment, or Hightouch is preferred.
• Experience with multi-touch attribution modeling or marketing mix modeling is preferred.
• Experience with paid media platforms including Google Ads, Meta, and programmatic display, including reporting APIs, is preferred.
• Experience in multi-brand or multi-location consumer businesses is preferred.
• Google Analytics Certification is preferred.
• Ability to translate business questions into measurable analytical outputs.
• Working knowledge of digital marketing measurement including UTM governance, view-through vs click-through attribution, and cross-domain tracking.
• Comfort working with imperfect data and being explicit about what is known versus assumed.
• Ability to generate insights from data, develop actionable recommendations, and present to leadership audiences clearly - leading with the finding and supporting with evidence.

Benefits

• Health and Wellness Benefits
• Employees are eligible for a variety of health and welfare benefits based on their Full-time or Part-Time status on their date of hire, which include medical, dental, vision, healthcare & dependent care flexible spending accounts (FSAs), life insurance, disability, accident, critical illness, hospital indemnity, pre-paid legal, pet insurance and identity theft protection.
• Employees are eligible to participate in our 401(k) retirement plan after 30 days of employment. Participating employees are also eligible to receive a company provided match on their elective deferrals once they reach 1 year of employment with the company.
• Employee perks/discounts
• Education assistance including tuition reimbursement
• Childcare discount available to all employees
• Corporate partner Discounts
• This position is eligible for paid time off. All Corporate employees are enrolled in our Flexible Paid Time Off (PTO) plan. This plan allows for flexibility and discretion between employees and managers in taking time off - with no set accrual for vacation or sick time. Employees can use Flexible PTO for any reason and is compliant with the Colorado Healthy Families Work Act.