Responsibilities

• Growth strategy and planning
• Channel execution
• Account-based marketing
• Attribution, analytics, and marketing operations
• Lead flow and sales partnership
• Cross-functional collaboration
• Leadership

Requirements

• 8+ years in B2B marketing, including 5+ years in B2B SaaS growth or demand generation with direct ownership of pipeline targets.
• Quantified pipeline results you can walk through in detail: what you changed, why you changed it, and what happened.
• Hands-on proficiency in paid search and LinkedIn advertising at meaningful budget levels.
• Experience building and running ABM programs aimed at multi-stakeholder buying committees with long sales cycles.
• Experience building nurture programs in a marketing automation platform ([HubSpot / Marketo / Pardot]).
• Strong working knowledge of Salesforce campaigns, reporting, and lead and contact management.
• Experience designing or rebuilding an attribution model, and a clear understanding of its limits.
• Statistical literacy sufficient to design A/B tests and interpret results correctly.
• Experience defining SLAs and handoff processes with SDR and sales teams.
• Clear, concise writing, and the ability to present performance and recommendations to executives.

Preferred

• Experience in healthcare, senior living, or another regulated vertical market.
• Experience running trade publication and direct mail programs in a niche market with a finite set of target accounts.
• Experience with intent data or ABM platforms ([6sense / Demandbase / etc.]).
• SQL or BI tool proficiency.
• Experience at a company at a similar growth stage ([x -Y ARR]).

Benefits

• A mission-driven company culture
• Fully remote
• Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, and Vision
• 401k Program
• Monthly Education, Well-being & WFH stipends
• Non-accrual PTO
• Growth Potential
• Company Retreats
• Medical & Family/Parental Leave