VP, Global Brand Editorial & Digital Strategy | Luxury Fashion

Responsibilities

• Lead the global editorial vision, brand voice, and content strategy across all consumer touchpoints.
• Develop compelling storytelling frameworks that support seasonal campaigns, product launches, cultural moments, and brand initiatives.
• Oversee content creation across social, editorial, digital, and campaign channels, ensuring a consistent and elevated brand narrative.
• Drive social content strategy, audience engagement, and culturally relevant storytelling that strengthens brand affinity and consumer connection.
• Partner closely with Creative, Brand Marketing, Communications, Merchandising, and Design teams to bring brand stories to life.
• Guide creative direction, visual storytelling, copy, and content execution while maintaining best-in-class brand standards.
• Build, lead, and inspire a high-performing team across editorial, content, social, and creative strategy functions.

Requirements

• 12+ years of experience in luxury fashion, lifestyle, publishing, or culturally relevant consumer brands.
• Proven success leading editorial, content, storytelling, social, or digital brand strategy initiatives on a global scale.
• Strong understanding of luxury consumers, fashion, culture, and emerging digital platforms.
• Demonstrated ability to build integrated content ecosystems that drive both brand equity and business results.
• Exceptional creative judgment, storytelling instincts, and leadership capabilities.

Preferred

• Experience from: Luxury fashion brands
• Contemporary fashion brands
• Editorial and publishing organizations
• Digital-first luxury businesses
• Fashion, culture, entertainment, or lifestyle companies
• Exceptional storytelling instincts
• Strong creative judgment and taste level
• Collaborative and cross-functional leadership style
• Ability to operate in a fast-paced and evolving environment
• Strategic thinker with a deep understanding of modern brand building