VP, Event Marketing & Experiences

Responsibilities

• In addition to setting strategy, the VP will be accountable for disciplined execution across priority programs.
• Lead ideation, planning and delivery for assigned high-visibility events, including executive readiness, agency briefing, production oversight, run-of-show quality, and stakeholder alignment. Manage budgets, agency scopes, vendors, timelines, and production decisions to ensure spend is tied to business intent and event outcomes.
• Establish success metrics, capture post-event insights, and recommend improvements to strengthen audience engagement, reputation value, and portfolio performance.
• Perform other duties and/or special projects as assigned

Requirements

• Bachelor’s degree. In lieu of degree, HS Diploma/GED and 12 years of progressive event marketing, event production, experiential marketing, communications, or related experience.
• 7+ years of progressive experience in event marketing, experiential marketing, global event production, executive engagement, field marketing, corporate events, or related disciplines.
• Proven experience leading high-visibility external events such as executive programs, client experiences, industry conferences, summits, hospitality programs, or brand experiences.
• Experience translating business goals and audience insights into event strategies, content formats, executive moments, and measurable engagement plans.
• Experience managing executive participation, agency partners, production teams, vendors, budgets, timelines, and senior-level stakeholders.
• Strong understanding of brand narrative, communications planning, reputation-sensitive engagement, and business audience strategy.
• Candidates should bring senior-level experience in event marketing, executive engagement, production, and business-facing experiential strategy.
• Ability and flexibility to travel for business as required including 50% or more travel for executive, client, conference, and internal events.

Preferred

• 10+ years of progressive experience in event marketing, experiential marketing, global event production, executive engagement, field marketing, corporate events, or related disciplines.
• Experience across technology, AI, financial services, retail, health and wellness, venture capital, innovation forums, or other business audiences relevant to Synchrony.
• Strong political, issue, brand, and narrative fluency with the judgment to advise leaders on external-facing experiences.
• Ability to build community, strengthen relationships, and create event models that move beyond execution to measurable influence and impact.
• Strong leadership presence with the ability to counsel senior leaders, influence cross-functional partners, and direct agencies with clarity.
• Demonstrated ability to manage ambiguity, exercise sound judgment, and make decisions in high- stakes environments.
• Exceptional written, verbal, and interpersonal communication skills.
• High integrity and discretion with sensitive, confidential, executive-level, and reputation-bearing work.