VP of Email Marketing

Responsibilities

• Own the Email channel strategy, annual roadmap, aligning investment and priorities with customer needs, growth objectives, and enterprise goals.
• Translate business strategies into an integrated portfolio of lifecycle, event-triggered, promotional, and cross-sell programs with clear audiences, personalized messages, timing, and success measures.
• Lead, coach, and develop the Email team; establish clear priorities, operating standards, accountability, and capacity plans that support consistent execution.
• Direct audience, segmentation, personalization, contact, and content strategies that improve relevance while managing frequency and customer fatigue.
• Build a disciplined testing agenda across creative, offers, cadence, journeys, audiences, and send strategies; convert findings into scalable channel improvements.
• Establish channel goals and performance reporting across deliverability, engagement, conversion, incremental business results, opt-outs, and customer experience.
• Oversee end-to-end Email operations, including campaign planning, briefs, production, quality assurance, approvals, deployment, and post-launch analysis; strengthen templates, automation, and controls.
• Ensure Email programs meet brand, accessibility, deliverability, consent, privacy, and regulatory requirements, and manage agency, vendor, platform, and budget needs as applicable.
• All colleagues will be expected to demonstrate the Best Egg and Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures.

Requirements

• 10+ years of Email, CRM, lifecycle, or direct marketing experience, including meaningful experience leading teams and complex programs; experience in FinTech, financial services, or another regulated consumer business is preferred.
• Deep knowledge of modern Email strategy, including journey orchestration, segmentation, personalization, automation, AI-enabled decisioning, privacy-conscious targeting, and deliverability.
• Strong command of channel economics and performance measures, including deliverability, engagement, conversion, incrementality, retention, and cross-sell outcomes.
• Demonstrated ability to build testing and measurement plans, interpret results, and turn insights into decisions and sustained performance improvements.
• Strong analytical rigor and attention to detail, with the ability to proactively detect risks, monitor performance signals, and protect overall channel health.
• Working knowledge of deliverability, consent management, privacy, CAN-SPAM, accessibility, and related Email compliance practices.
• Proven people leader who sets clear expectations, develops talent, and builds an inclusive, accountable team culture.
• Strong cross-functional influence and the judgment to align senior stakeholders, resolve competing priorities, and move complex work forward.
• Highly organized, customer-focused, and adaptable in a fast-paced environment with multiple concurrent priorities.

Preferred

• FinTech, financial services, or another regulated consumer business experience is preferred.

Benefits

• Pre-tax and post-tax retirement savings plans with a competitive company matching program
• Generous paid time-off plans including vacation, personal/sick time, paid short--term and long-term disability leaves, paid parental leave, and paid company holidays
• Multiple health care plans to choose from, including dental and vision options
• Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts
• Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs
• Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!