Specialist, Email & Digital Marketing

Responsibilities

• Campaign Calendar & Scheduling: Maintain and update the email and SMS campaign calendar and promotional schedules based on priorities set by the channel marketing team.
• Lifecycle Campaign Support: Set up, test, monitor, and make approved updates to existing automated customer email journeys, including cart abandonment and post-purchase messages.
• Email Production & Deployment: Build, test, and deploy responsive email campaigns, automated flows, and SMS messages.
• List & Data Support: Upload and maintain audience lists, apply approved segments and suppression lists, and follow established data-quality and privacy procedures.
• Deliverability Monitoring: Monitor standard email delivery reports and escalate deliverability or send-reputation issues to the designated platform owner or agency.
• Email Templates: Use and update approved email templates and basic personalization fields in accordance with brand guidelines.
• Compliance Procedures: Follow established consent, opt-out, data privacy, and marketing compliance procedures; escalate questions or exceptions to the responsible team.
• Platform Support: Use the primary email marketing platforms and SMS tool to build, schedule, test, and report on campaigns; perform routine updates within assigned access.
• Team Support: Share approved campaign schedules, materials, and basic platform instructions with internal stakeholders as needed.
• Campaign Tracking: Apply established UTM naming conventions, check links, and assist with approved A/B tests.

Requirements

• 2-3 years of hands-on experience executing email, SMS, or digital marketing campaigns.
• Working experience with at least one email marketing platform (such as Klaviyo or Acquia); ability to learn additional tools.
• Familiarity with SMS campaign tools and routine marketing platform workflows; experience with Twilio or similar tools is a plus.
• Ability to interpret basic campaign metrics and use standard reporting dashboards or spreadsheets.
• Working knowledge of audience lists, segmentation, suppression lists, and basic email deliverability practices.
• Ability to communicate campaign updates and coordinate with internal stakeholders.
• Organized and resourceful; able to execute assigned campaigns, manage deadlines, and escalate issues appropriately.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred; equivalent relevant experience considered.