Email Marketing & Paid Media Specialist

Responsibilities

• Design email and SMS campaigns and automated flows in Klaviyo, from initial build through send
• Write email copy, from subject lines to body content, that fits Leupold's voice
• Design simple header graphics and visual elements for email campaigns in Adobe Creative Suite
• Maintain email templates that reflect Leupold's visual identity and render cleanly across devices
• Build and optimize list segments and targeting so every message reaches the right customer at the right point in their lifecycle
• Monitor deliverability, open and click performance, and list health, and fix problems before they affect send quality
• Run A/B tests on subject lines, content, and timing, and apply what you learn to the next campaign
• Maintain the email and SMS calendar in step with product launches, promotions, and seasonal priorities
• Project manages paid media efforts - including social, programmatic displays, and CTV campaigns
• Coordinate with our design and production team to create or source the assets each campaign needs and keep them on schedule

Requirements

• BA/BS in Marketing, Communications, or a related field, or equivalent experience, along with 2-4 years working in email marketing and/or paid digital campaigns
• Hands-on experience with an email service provider
• Klaviyo experience is a plus, and you're comfortable building segments, flows, and campaigns from scratch
• Demonstrates the ability to write clean, on-brand email copies and design simple header graphics yourself, with working knowledge of Adobe Creative Suite (Photoshop and Illustrator)
• Understanding of paid social and programmatic display/CTV well enough to organize a campaign plan and know whether an agency's results back it up
• Knowledge of AI tools and use them to speed up drafts, analysis, and reporting, but you don't let them replace your own judgment
• Comfortable owning a budget and holding to a strategy and a timeline
• Demonstrates the ability to read a report and know what to do with it, not just what it says
• Organization and deadline-focused, able to manage overlapping campaign calendars without dropping details
• Takes ownership of your work and see every campaign as a reflection of your commitment to quality and performance

Preferred

• Klaviyo experience is a plus

Benefits

• affordable health and dental insurance
• a strong commitment to training and professional development including an internal skills development program for all manufacturing team members
• a generous tuition reimbursement program
• company contributions up to 8% of base pay into a 401K retirement account
• profit sharing
• great product discounts (to name a few)