Email Marketing Specialist

Responsibilities

• Build, QA, and send email campaigns in Email Studio, including one-time sends, recurring sends, and triggered messages
• Create and maintain templates, content blocks, and reusable dynamic content in Content Builder
• Manage send classifications, sender profiles, delivery profiles, and subscription/preference handling
• Design and build multi-step lifecycle programs in Journey Builder and Automation Studio (welcome series, donor nurture, re-engagement, reactivation, event follow-up), monitoring automations for errors and resolving failures quickly
• Configure entry sources, decision splits, wait logic, and exit criteria
• Build and maintain audience segments using Data Extensions, Contact Builder, SQL queries, AMPscript, and filters, working with CRM and data owners to configure and troubleshoot audience data flowing into Marketing Cloud
• Maintain list hygiene, data integrity, and consent/opt-out compliance
• Plan and execute A/B and multivariate tests on subject lines, content, send times, and audience
• Analyze performance and deliver clear reporting on opens, clicks, conversions, revenue, and list health
• Monitor sender reputation, bounce and complaint rates, and inbox placement, and escalate issues to IT or vendors (such as IP warming and authentication setup)

Requirements

• Salesforce Certified Marketing Cloud Email Specialist certification (active)
• 3+ years of hands-on experience building and deploying email programs in Salesforce Marketing Cloud
• Working knowledge of Email Studio, Content Builder, Automation Studio, Journey Builder, and Contact Builder
• Proficiency in HTML/CSS for responsive email, plus AMPscript and SQL
• Experience with segmentation, dynamic content, and A/B testing
• Solid understanding of email deliverability and compliance requirements
• Strong attention to detail and a disciplined QA process
• Clear written and verbal communication, with the ability to work across technical and non-technical teams

Preferred

• Additional Salesforce certifications (Marketing Cloud Administrator, Consultant, Developer)
• Experience integrating Marketing Cloud with Salesforce CRM, including Lead vs. Contact data structures
• Experience migrating from another ESP or marketing automation platform (e.g., Pardot / Account Engagement)
• Familiarity with Google Analytics 4, Domo, or similar reporting and attribution tools
• Experience with SSJS, APIs, or Cloud Pages
• Bachelor’s degree in marketing, communications, information systems, or equivalent experience
• Nonprofit, fundraising, or donor-based email experience

Benefits

• 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.