Responsibilities

• Lead Digital Media Strategy
• Develop the holistic paid media strategy across Sportsbook and Casino to drive efficient customer acquisition, engagement, and retention.
• Build integrated media plans aligned to business goals, budgets, and lifecycle performance targets.
• Category leader in digital innovation, setting the standard for advanced thinking and driving full-funnel performance
• Strong influencer who uses clear storytelling to simplify complexity and drive business understanding .
• Drive Performance & Optimization
• Lead a culture of testing, experimentation, and constant iteration across channels, audiences, creative, and bidding strategies.
• Oversee full-funnel performance metrics, ensuring efficiency in CPA, ROAS, LTV, payback windows, and market-level growth.
• Channel Leadership
• Own strategy across key channels including paid social, search, programmatic, affiliate, and CTV/OTT.

Requirements

• 15+ years of digital media or growth marketing experience, ideally within sports betting, online gaming, e-commerce, or high-growth consumer digital companies.
• Deep expertise in performance media, including paid social, search, programmatic, CTV/OTT, and affiliate.
• Proven ability to build, execute, and optimize multi-million-dollar media budgets with clear ROI accountability.
• Strong understanding of LTV, attribution modeling, cohort analysis, and incremental measurement.
• Experience managing agencies, media partners, DSPs, and attribution/measurement tech.
• Demonstrated leadership skills with the ability to influence cross-functional teams and present strategies to senior executives.
• A data-driven mindset, strong analytical skills, and a passion for experimentation and innovation.

Preferred

• Experience in a highly regulated or competitive industry is a strong plus.
• Experience managing in-house media team