Responsibilities

• Manage paid media campaigns across Google Ads, Microsoft Ads, Meta, YouTube, and other relevant platforms.
• Own campaign setup, targeting, budgeting, bidding, optimization, testing, and performance reporting.
• Manage multiple builder accounts with different markets, communities, budgets, and business objectives.
• Develop campaign strategies that connect advertising, creative, landing pages, offers, and audience targeting.
• Ensure campaigns are structured to generate qualified leads, appointments, and measurable revenue—not only traffic or impressions.
• Proactively bring forward new campaign concepts, targeting strategies, offers, and channel opportunities.
• Develop and maintain a paid media testing roadmap across client accounts.
• Identify emerging platforms and technologies that may create opportunities for home builders.
• Research, recommend, and pilot channels such as geofencing, retargeting platforms, listing platforms, AI advertising, and other emerging media opportunities.
• Turn successful tests into repeatable strategies, presentations, and standard operating procedures.

Requirements

• Availability: Must be able to work traditional business hours operating in Central Time.
• Experience: 3+ years of hands-on paid media experience.
• Demonstrated experience managing Google Ads and Meta advertising campaigns.
• Strong understanding of paid search, paid social, retargeting, conversion optimization, and audience strategy.
• Experience managing campaigns focused on lead generation and measurable business outcomes.
• Ability to develop a campaign from strategy and creative concept through launch and optimization.
• Skills: Strong analytical skills and the ability to translate performance data into clear recommendations.
• Experience with GA4, Google Tag Manager, conversion tracking, and CRM attribution.
• Strong written and verbal communication skills.
• Ability to manage multiple accounts, deadlines, and priorities in a fast-moving agency environment.

Preferred

• Experience working with home builders, real estate, multifamily housing, or other high-consideration purchases.
• Experience with HubSpot or another CRM and marketing automation platform.
• Experience developing or optimizing campaign landing pages.
• Familiarity with Microsoft Ads, YouTube, Performance Max, Demand Gen, geofencing, direct-mail audience platforms, and emerging advertising channels.
• Experience documenting campaign processes and creating repeatable playbooks.
• Agency experience managing multiple client accounts.

Benefits

• Remote Flexibility: Enjoy the flexibility of a fully remote role, with optional collaboration space at our Elmhurst, IL office.
• Volunteer Opportunities:  Encouraged time and financial resources to give back to your local community in meaningful ways.
• Base salary of $65,000, biannual bonus opportunities, and a comprehensive benefits package including medical, dental, vision, 401(k) with match, paid time off, and more.