VP, Demand Generation

Responsibilities

• Own the global campaign strategy — the themes, the calendar, the channel mix, and the offer architecture that carry buyers from first awareness to a sales conversation.
• Set and deliver pipeline targets by region, segment, and industry , building the plans and the budget allocation that make those targets credible before the quarter starts.
• Build for international markets on their own terms — regional channel mix, language, local buying behavior, and the sales motions that follow.
• Own the demand budget end to end , with the discipline to move it toward the programs producing pipeline.
• Build and run the ABM motion for strategic and named enterprise accounts — account selection and tiering, buying-group mapping, orchestration, and creative built for a specific account.
• Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters.
• Apply intent, engagement, and firmographic signal to prioritize where the team spends its time and where Sales spends theirs.
• Measure ABM on account progression and opportunity creation , using the metrics Sales recognizes.
• Lead inbound and outbound sales development globally , including coverage models, capacity planning, territory alignment, and quota setting in partnership with Sales and Finance.
• Own speed to lead and qualification standards jointly with Sales leadership , including a shared definition of a qualified opportunity.

Requirements

• 15+ years of marketing experience, with at least 8 years leading demand generation in B2B SaaS or enterprise technology.
• Experience running demand across both Americas and international markets, with a working understanding of how buying behavior, channel mix, and sales motions differ by region.
• Experience leading a sales development organization, or running demand in close partnership with one where SDR performance was part of the marketing number.
• Proven experience designing and scaling ABM programs for enterprise accounts in close partnership with Sales.
• Experience owning an events portfolio at scale, including at least one large owned customer or user conference.
• Expert command of funnel metrics, attribution, campaign ROI, and budget allocation — and the credibility to defend those numbers in front of Sales and Finance.
• Strong hands-on familiarity with the modern demand stack: CRM, marketing automation, ABM and intent platforms, sales engagement tooling, and BI reporting.
• Hands-on proficiency with modern AI tools and a clear point of view on how they apply to demand generation — campaign creation, audience selection, localization, outbound research, and team productivity.
• Bachelor’s degree required; MBA or advanced degree preferred.

Preferred

• MBA or advanced degree preferred.
• Partner or channel marketing experience is highly recommended, including co-marketing programs and MDF management.
• Customer marketing or installed-base demand experience is highly recommended.

Benefits

• Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost. We also offer Short & Long-Term Disability, Basic Life Insurance, and a 401k saving plan with employer matching.
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching and self-guided mindfulness exercises for all covered employees and their covered dependents.
• Generous employee stock purchase plan.
• Paid Time Off, Company paid holidays, paid volunteer hours and 12 weeks paid parental leave.