VP, Demand Generation

Responsibilities

• Own the global campaign strategy — the themes, the calendar, the channel mix, and the offer architecture that carry buyers from first awareness to a sales conversation.
• Set and deliver pipeline targets by region, segment, and industry , building the plans and the budget allocation that make those targets credible before the quarter starts.
• Build for international markets on their own terms — regional channel mix, language, local buying behavior, and the sales motions that follow.
• Own the demand budget end to end , with the discipline to move it toward the programs producing pipeline.
• Build and run the ABM motion for strategic and named enterprise accounts — account selection and tiering, buying-group mapping, orchestration, and creative built for a specific account.
• Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters.
• Apply intent, engagement, and firmographic signal to prioritize where the team spends its time and where Sales spends theirs.
• Measure ABM on account progression and opportunity creation , using the metrics Sales recognizes.
• Lead inbound and outbound sales development globally , including coverage models, capacity planning, territory alignment, and quota setting in partnership with Sales and Finance.
• Own speed to lead and qualification standards jointly with Sales leadership , including a shared definition of a qualified opportunity.

Requirements

• 15+ years of marketing experience, with at least 8 years leading demand generation in B2B SaaS or enterprise technology.
• Experience running demand across both Americas and international markets, with a working understanding of how buying behavior, channel mix, and sales motions differ by region.
• Experience leading a sales development organization, or running demand in close partnership with one where SDR performance was part of the marketing number.
• Proven experience designing and scaling ABM programs for enterprise accounts in close partnership with Sales.
• Partner or channel marketing experience is highly recommended, including co-marketing programs and MDF management.
• Experience owning an events portfolio at scale, including at least one large owned customer or user conference.
• Customer marketing or installed-base demand experience is highly recommended.
• Expert command of funnel metrics, attribution, campaign ROI, and budget allocation — and the credibility to defend those numbers in front of Sales and Finance.
• Strong hands-on familiarity with the modern demand stack: CRM, marketing automation, ABM and intent platforms, sales engagement tooling, and BI reporting.
• Hands-on proficiency with modern AI tools and a clear point of view on how they apply to demand generation — campaign creation, audience selection, localization, outbound research, and team productivity.

Preferred

• You are comfortable being accountable to targets. You would rather commit to a pipeline number and be measured against it than be evaluated on activity.
• You lead breadth well. You can move from an ABM account review to an SDR pipeline call to an event budget conversation in the same morning and add something useful in each.
• You are direct about what is not working, and you say so plainly rather than letting a program run out the year.
• You build strong partnerships with Sales. You are in their forecast calls, you know their territories, and you are treated as part of the revenue team rather than as a supplier to it.
• You hire well and develop people generously, and you have a track record of promoting leaders out of your organization.
• You are genuinely curious about AI and have already woven it into how you and your teams work — not as a talking point, but as a tool that changes what is possible.

Benefits

• Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost.
• Short & Long-Term Disability, Basic Life Insurance, and a 401k saving plan with employer matching.
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching and self-guided mindfulness exercises for all covered employees and their covered dependents.
• Generous employee stock purchase plan.
• Paid Time Off, Company paid holidays, paid volunteer hours and 12 weeks paid parental leave.
• All compensation and benefits are subject to the requirements and restrictions set forth in the applicable plan documents and any written agreements between the parties.