VP, Demand Generation

Responsibilities

• Design and run a multi-tiered ABM program targeting enterprise accounts, from named account 1:1 plays to scaled 1:few campaigns
• Partner with sales leadership and AEs to define target account lists, segment by opportunity and intent, and build account-level campaign plans
• Build events as a pipeline driver, not just a brand play, every event has a target account list, pre/post follow-up plan, and pipeline outcome
• Partner with Digital Marketing on paid media strategy for enterprise accounts, ensuring campaign execution is aligned to ABM plays
• Drive SDR alignment, including outbound sequences, account prioritization, and follow-up cadences tied to marketing programs
• Own the field marketing calendar — executive roundtables, hosted dinners, industry conferences, regional programs, and third-party sponsorships
• Collaborate with Product Marketing to ensure ABM campaigns are grounded in sharp messaging, competitive positioning, and ICP-aligned value propositions

Requirements

• 10+ years of B2B marketing experience, with at least 5 years leading demand generation and ABM programs at a SaaS company
• Proven track record of building and scaling ABM programs that drove measurable enterprise pipeline and revenue
• Experience owning field marketing — you’ve planned and executed executive events, trade shows, and regional programs that generated pipeline
• Strong sales partnership instincts — you’re comfortable in the room with sales leadership and know how to align marketing to a sales motion
• Strong communicator — you can present pipeline performance to the CMO and board-level stakeholders clearly and confidently
• Data-driven by default — you use intent data, BI tools, and funnel analytics to make investment decisions