VP Content Marketing

Responsibilities

• Responsible for creating a comprehensive vision and strategy for content marketing across the Associations.
• Primary liaison and lead for Terrain across the Associations.
• Develop and manage a multi-channel content editorial calendar to define and deliver content to be consumed by customers, prospects, teammates and the market at large.
• Demonstrate a thorough understanding of customer behavioral trends and teammate selling process, with a large emphasis on client engagement at all phases of the buyer process.
• Oversee writing, editing and developing content for digital marketing campaigns, customer education needs, blog articles, newsletters/magazines, eBooks and white papers.
• Build and leverage relationships with subject matter experts to amplify and boost content efforts.
• Oversee optimization of content for search engines and social media to increase visibility and engagement.
• Provide editorial capabilities as needed, considering setting up an editorial review process for complex content needs
• Guide development of best practices to audit, evaluate and curate content.
• Drive department center of excellence on use of AI to accelerate content generation effort.

Requirements

• Bachelor's Degree in Agribusiness, Agricultural Economics, Marketing, Public Relations, Communications, Journalism, Business or Information Systems preferred.
• 6+ years of experience in agriculture lending or agriculture sales and marketing with emphasis in technology, adult education or information technology systems.
• 2+ years of leadership experience.

Benefits

• Health Benefits : Comprehensive medical, dental, and vision insurance
• Retirement Plans : 401(k)
• Paid Time Off : Vacation, sick leave, paid holidays, and parental leave
• Additional Benefits : Life and disability insurance, Employee Assistance Program (EAP), wellness programs, tuition assistance, and short-term incentive pay