Digital & Social Content Specialist

Responsibilities

• Collaborate across the College’s academic programs and administrative departments to identify and develop stories that highlight MECA&D’s people while supporting institutional priorities.
• Develop and maintain an editorial calendar aligned with institutional priorities, recruitment objectives, College initiatives, academic programming, and the rhythm of campus life.
• Proactively identify opportunities for timely, relevant, and culturally responsive content that aligns with institutional priorities while balancing departmental requests.
• Translate longer-form content into optimized platform-specific social media content.
• Own day-to-day management of institutional social media accounts by creating platform-optimized content and responding to comments, messages, and mentions to boost community engagement.
• Work with sub-account social media owners at the College to support a cohesive brand network.
• In partnership with the Director of Marketing & Communications and Marketing & Communications Coordinator, interview, write, and produce news items, profiles, and other editorial content for the College’s digital platforms.
• Monitor digital and social performance to develop regular reports and insights for the Director of Marketing & Communications to inform strategy and editorial decisions.
• Develop a testing strategy to understand how variables like timing and format affect performance by platform.
• Stay informed on emerging technologies and social media trends, and recommend tests to enhance MECA&D’s ability to tell compelling stories.

Requirements

• Bachelor’s degree or an equivalent combination of education, training, and relevant experience required.
• Three or more years of related professional experience in digital content creation, social media, communications, or marketing preferred.
• Experience planning, producing, editing, and publishing original photography, video, and written content for digital platforms.
• Experience managing organizational social media accounts, maintaining editorial calendars, and engaging with online audiences.
• Experience using performance data to evaluate content and recommend improvements to audience engagement and communications.
• Experience collaborating with colleagues or contributors to develop stories and manage content from concept through publication.
• Experience training, mentoring, supervising, or providing constructive editorial feedback to students or other content contributors preferred.
• Strong writing, interviewing, editing, and visual storytelling skills, with attention to accuracy, tone, audience, and institutional voice.
• Ability to adapt stories, photographs, and video for different platforms and audiences while maintaining consistent branding.
• Proficiency with digital cameras, smartphone cameras, microphones, and related photography and video production equipment.

Preferred

• Experience using emerging technologies and social media trends to inform strategy.
• Experience supervising or mentoring student content creators in a structured program.

Benefits

• Compensation ranges from $53,000 to $56,000 based on experience. This position includes a comprehensive benefits package, including health, dental, and retirement benefits, plus a generous PTO allotment.