E-Commerce Content Specialist

Holliston, MA (On-site)

$50K/yr – $65K/yrMid Level2+ years expFull time

Posted 2 hrs ago

Job Summary

Own the end to end product content and online experience by shaping product descriptions, imagery, categorization, search visibility, and education content, while collaborating with design, content, and marketing teams.

  • Define and maintain compelling product content across descriptions and specs
  • Coordinate imagery, merchandising, and education content for a cohesive site

Job Description

Responsibilities

  • Create Compelling Product Content: Write, edit, and maintain clear, engaging product descriptions and technical specifications that help customers understand product features and benefits.
  • Bring Products to Life: Coordinate product image downloads from vendors and uploads to the website, ensuring product imagery is accurate, complete, and visually appealing.
  • Optimize the Shopping Experience: Maintain accurate product categorization, merchandising, and presentation across player equipment and apparel categories.
  • Improve Search & Discoverability: Optimize on-site search keywords, SEO tags, and other content elements to help customers find the products they need.
  • Educate and Inspire Customers: Develop and support content for our education and resource center, helping players and shoppers make informed equipment decisions.
  • Support Promotions & Campaigns: Upload and update promotional graphics, support seasonal campaigns, and keep category pages fresh and relevant.
  • Collaborate Across Teams: Partner with content, design, and marketing colleagues to maintain consistent messaging, accurate information, and cohesive online experience.

Requirements

  • 2–4 years of experience in writing, e-commerce, digital content, or a related field.
  • Strong writing and editing skills, with the ability to communicate product information clearly and effectively.
  • Exceptional attention to detail and a commitment to content accuracy.
  • An interest in product presentation and creating a positive online shopping experience.
  • The ability to collaborate across teams, manage multiple priorities, and meet deadlines.

Preferred

  • Familiarity with hockey equipment, apparel, and related terminology is a plus.

Benefits

  • Medical, Dental, Vision & Disability Insurance
  • Life and Long-Term Disability Insurance
  • Flexible Spending Plan
  • 401(k)
  • Paid Time Off and paid holidays
  • Parental Leave
  • Employee Discount
Pure Hockey logo

Pure Hockey

3.9 Glassdoor

Pure Hockey is headquartered outside of Boston, MA. The company was founded in 1994 and was acquired by David Nectow and Sal Tiano in 2008. Nectow and Tiano started their hockey business in 2002 with the purchase of one hockey retail store in Massachusetts. Pure Hockey has since expanded organically and through strategic acquisitions and now operates two ecommerce sites and over 80 stores in 26 states across the U.S. under the Pure Hockey and Pure Goalie brands. Pure Hockey is the Official Hockey Equipment Retailer of USA Hockey and the Retail Partner of the NHL/NHLPA's Learn to Play Program.

Founded in 1994
Holliston, Massachusetts, USA
536 employees (8 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$50K/yr – $65K/yr

Taken straight from the job posting.

The middle of this range ($58K) is 23% below the median base salary for Content Marketing Specialist roles in the United States ($75K).

Content Marketing Specialist median pay in the United States

$75K/yr

Most pay falls between $65K and $80K. Based on 97 salaries.

See all Pure Hockey salaries

Marketing Team

Marketing Team Size
8 (1% of company)
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
655.8K
Monthly Google Ads Budget
$64.3K
Traffic Source Mix
Search
56.9%
Direct
24.2%
Referral
1.6%
Social
3%
Paid
10.4%

Headcount Trend

Current headcount: ~536
Pure Hockey logo

E-Commerce Content Specialist

Pure Hockey · Holliston, MA · On-site