VP, Communications & Marketing

Responsibilities

• A senior member of the Easterseals team, helping drive organizational strategy and performance as a member of the SLT
• Responsible for developing and implementing marketing plans, including optimizing and revising as appropriate to drive results:
• Leverages a strong understanding of paid, owned, and earned marketing channels and experience developing and implementing marketing plans to deliver results. This includes creative and content development, media planning, partnerships, PR, etc.
• Leads development of affiliate messaging and oversees and updates talking point documents and brand voice guidelines.
• Oversees development of creative assets.
• Develops and manages to annual operating plan including communications calendar and budget.
• Oversees media relations and ensures collaborative and mutually beneficial relationships with key media outlets, beats and reporters/producers, and expansion of media database.
• Lead communicator for ESDCMDVA:
• Speaks effectively to media and coaches other executives and Board members for media appearances; continuously enhances crisis communications plan.
• Serves as the Communications & Marketing Department liaison to the Marketing Committee of the Board, engaging them in supporting marketing activity and providing regular strategic and performance updates/reports, and effectively communicates with the Board.

Requirements

• Demonstrated strategic leadership of marketing and communications function - proven track record of metrics-based management of communications and marketing as well as delivering high-quality, impactful communications
• Strong understanding of paid, owned, and earned marketing channels and experience developing and implementing marketing plans
• Exceptional oral and written communication skills as well as executive presence dealing with the public, media, and Board
• Passion for the Easterseals mission
• Proven ability to motivate staff and volunteers
• Experience overseeing and tracking budgets
• Expert at time management and bias toward action
• At least ten years of marketing and communications experience
• At least five years of management experience
• Willingness to work occasional evenings and weekends ( e.g. , attending events, press contacts)

Preferred

• MBA or master’s degree in related field
• Demonstrated ability to engage press and/or social media influencers