Director of Strategic Communications & Emerging Media

Responsibilities

• Develop and execute all forms of media strategies around EARTHDAY.ORG campaigns, programs, events, research, and major organizational moments.
• Develop communications strategies that integrate traditional earned media with emerging media, creator, social, digital, podcast, video, newsletter, and other evolving channels.
• Serve as a strategic resource to the organization on emerging communications technologies, media formats, platforms, and audience behaviors.
• Use generative AI and other AI-enabled tools thoughtfully and strategically for research, ideation, content development, audience insights, media monitoring, trend identification, workflow optimization, and other communications applications.
• Develop clear, compelling messaging and storytelling that makes complex environmental issues accessible to broad audiences.
• Work closely with the Director of Marketing and program teams to execute communications plans for major campaigns, announcements, events, and global moments, including Earth Day.

Requirements

• Approximately 7+ years of progressive experience in communications, public relations, media relations, journalism, digital media, advocacy communications, or a related field.
• Demonstrated success securing earned media and building productive relationships with journalists and media outlets.
• Significant experience beyond traditional media, including emerging media, digital platforms, creators, influencers, podcasts, video, social media, newsletters, or other evolving forms of communication.
• Hands-on experience using AI and emerging technologies in communications, content development, research, audience engagement, media monitoring, workflow optimization, or related areas.
• Experience working on national and global campaigns required.
• A track record of combining strong traditional communications fundamentals with innovative approaches to emerging media and technology.

Benefits

• Generous medical, dental, and vision for employees 70% covered by EDO
• 15 days paid vacation in Year 1 (increases over time)
• Life & long-term disability
• Up to 3.5% company 401k contribution based on your salary
• Washington DC preferred location.