VP, Chief Marketing Officer

Kansas City, MO (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 weeks ago

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Job Summary

Own enterprise hospital marketing and communications strategy with cross functional impact across brand, media relations, and digital programs to support hospital priorities.

  • Enterprise marketing and brand leadership across channels is owned, with clear goals, metrics, and cross functional governance.
  • Build and coach a high performing team, set expectations, and drive measurable impact through unified storytelling and channel integration.
  • Leverage formal and informal research to guide strategy, identify opportunities, and ensure operations and messaging stay aligned with organizational priorities.

Job Description

Responsibilities

  • As a member of the Enterprise Leadership Team, the VP – Marketing and Communications contributes to hospital-wide decisions with clarity, candor, and a deep understanding of market dynamics.
  • Advance hospital strategic goals through clear communications and marketing priorities and plans
  • Partner with leaders and teams across the organization to align messaging and initiatives
  • Maintain a strong understanding of hospital operations to inform marketing strategies
  • Select and deploy effective marketing channels and tactics, including digital and social media
  • Build, lead, and develop a high-performing communications and marketing team
  • Use formal and informal research to assess needs, guide strategy, and identify opportunities
  • Establish and track metrics to evaluate performance and impact
  • Lead execution through team management and cross-functional collaboration
  • Manage complex, multi-disciplinary projects to deliver integrated marketing outcome

Responsibilities

  • Lead communications and marketing, ensuring aligned, measurable results.
  • Lead and oversee all communications and marketing functions, including Media Relations, Public Relations, Brand Management, Social Media, Graphic Design, Video Services, Sponsorships, and Digital Services
  • Collaborate routinely with internal stakeholders to align communications and marketing efforts with organizational priorities
  • Set clear goals, performance expectations, and success metrics for each functional area
  • Monitor and evaluate team performance against defined objectives and adjust strategies as needed
  • Provide leadership, direction, and support to ensure high-quality execution across all channels and services
  • Drive integration and consistency of messaging, branding, and storytelling across all platforms

Requirements

  • Bachelor's Degree Marketing, Communications or related field and 7 or more years experience 12 or more years of experience in Marketing, Communications, or related field. or
  • Master's Degree Marketing, Communications or related field and 7 or more years experience 10 or more years of experience in Marketing, Communications, or related field.

Preferred

  • Fortune 500 brand leadership experience
  • Creative vision, business acumen, and crisis-tested judgment

Benefits

  • The benefits plans at Children’s Mercy are one of many reasons we are recognized as one of the best places to work in Kansas City. Our plans are designed to meet the changing needs of our employees and their families.

Children's Mercy Hospitals & Clinics

CHILDREN'S MERCY HOSPITALS & CLINICS is a medical practice company based out of 12113 HORTON ST, Overland Park, Kansas, United States.

Leawood, Kansas, USA
13 employees