Responsibilities

• Strategize, execute, and optimize integrated marketing campaigns based upon audience needs within specific market segments to gain new customers and build repeat business.
• Work closely with product marketing managers to develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI.
• Recommend and assist with creative development related to campaigns. This includes creating graphics as needed.
• Monitor and measure marketing results of tactics that roll up to campaigns. Help to develop reports and presentations that speak to the effectiveness of marketing efforts and effectively communicate results to key stakeholders and executives across the organization.
• Utilize marketing technology stack to plan, execute, and measure results including Asana for project management, HubSpot for email campaigns and analytics, Canva for design, Salesforce.com for CRM, and other systems as required.
• Utilize content marketing and best digital practices as you develop copy for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest. Leverage project management and established processes to bring these assets to the market on time and on budget.
• Partner with x-functional team in the promotion and communications around trade shows and promotional events including writing and proofreading marketing copy, working with designers, and third-party providers as needed.

Requirements

• You really connect with GENEWIZ’s mission, namely empowering scientists and feeling that we are part of the life-saving and world-changing work that they do every day.
• You're a self-proclaimed storyteller and a communicator at heart who is able to connect customers with the solutions that they need to accelerate their science. You have the ability to translate technical bullets and details to a value-driven story that addresses top customer challenges. And, you have impeccable writing skills with lots of attention to detail.
• You have an experimental mindset - you like to test, learn, and optimize.
• Bachelor's Degree in Marketing, Business or Science required
• Your experience working in a B2B marketing environment, preferably in the field of life sciences for 3-5 years, means that you understand how to take some key learnings and digital expertise from the B2C world that can translate to fun, interesting initiatives to generate top-level interest.
• You have solid design skills and familiarity with Illustrator, Canva, Hubspot, etc.
• You are flexible and while you are a strong independent contributor, you also enjoy working closely with team members and are very open to exploring new ideas that come from team brainstorming.
• You are process-oriented and have a mindset of continuous improvement, sharing ideas and recommendations.
• You have excellent collaboration skills that lead to maximum results - internal and external collaboration across departments, with agency partners, etc.
• You possess excellent time management and prioritization skills to balance a full workload.