VP, Brand Marketing

Responsibilities

• Develop and execute the overall marketing strategy to support gaming and non-gaming revenue growth, brand equity, guest acquisition, retention, and market share objectives.
• Lead brand positioning and integrated marketing campaigns across paid, owned, earned, and partnered channels to ensure a consistent and compelling brand experience.
• Oversee digital marketing strategy, including media, search, social, CRM, website, email, mobile, and marketing automation to drive engagement, conversion, and revenue.
• Utilize guest insights, analytics, and performance metrics to optimize marketing effectiveness, media investments, and customer lifetime value.
• Partner with property and enterprise leaders to develop customer-centric programs, promotions, and communications that enhance loyalty and guest engagement.
• Direct public relations, content strategy, sponsorships, and reputation management initiatives to strengthen brand visibility and market presence.
• Lead agency relationships, creative development, and marketing partnerships to ensure best-in-class execution and return on investment.
• Develop and manage departmental budgets, forecasts, and resource plans while ensuring financial accountability and operational efficiency.
• Build, mentor, and develop a high-performing marketing team while fostering collaboration, innovation, and accountability.
• Ensure compliance with all applicable gaming regulations, company policies, and brand standards.

Requirements

• Bachelors degree in Marketing, Business Administration, Communications, or a related field required; MBA preferred.
• Minimum 10 years of progressive marketing leadership experience, including executive-level responsibility within gaming, hospitality, entertainment, resort, or comparable consumer-facing industries.
• Proven success developing and leading integrated brand and digital marketing strategies that drive measurable business results.
• Strong expertise in brand management, media strategy, CRM, loyalty marketing, digital performance, guest acquisition, and customer engagement.
• Demonstrated experience managing significant marketing budgets, agency partnerships, and cross-functional initiatives.
• Previous integrated resort, casino, or major property opening experience strongly preferred.
• Strategic leader with strong business acumen, financial discipline, analytical capabilities, and executive presence.
• Proven ability to build and develop high-performing teams in a fast-paced, dynamic environment.
• Exceptional communication, relationship-building, and stakeholder management skills.