Company overview

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.
Founded in 1971
Fort Lauderdale, Florida, USA
5.1K employees (375 in marketing)

Salaries

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People

Marketing team tenure

Median tenure

2 years

Leader tenure

2 years

Across 16 marketing employees

Headcount trend

Company growth over the last 12 months

Headcount +4.5% year over year

Audience

Monthly website visitors
3.6M
Month over month+17.2%
Quarter over quarter+22.4%
Top sourceSearch (51.3%)
Ad budget per month$368.0K
Average search rank62.1
Traffic source mix
Search
51.3%
Direct
37.7%
Referral
8.8%
Paid referral
1.2%
Social
1%

LinkedIn followers

Follower count and growth

Total followers

143.9K

12-mo growth

Monthly growth

+2.6%

News

Links