Social Media Specialist

Davie, FL (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 5 days ago

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Job Summary

Own and execute daily organic social content across Hard Rock platforms, manage on-site coverage, analytics reporting, and asset libraries while guiding partnerships and influencer coordination.

Job Description

Responsibilities

  • Support the execution of daily organic social content across designated Hard Rock social platforms, ensuring accuracy, timeliness and creativity.
  • Provide on-site social coverage for concerts, events, partnership activations, photoshoots and appearances – capturing social content and providing footage to appropriate corporate, property and/or agency contacts.
  • Partner with Hard Rock social leaders worldwide, providing ongoing support, guidance and best practices
  • Work within Hard Rock’s unified analytics platform to provide property-level and company-wide reporting – translating data into actionable insights and recommendations.
  • Assist in editing short-form video for Instagram Reels, TikTok, YouTube Shorts and other designated platforms.
  • Maintain and organize digital asset libraries, ensuring content is easily accessible and properly tagged for use across channels.
  • Help maintain compliance with brand standards, social media policies and platform-specific guidelines.
  • Assist with influencer and creator coordination, including content approvals, on-site execution and campaign deliverables.
  • Brainstorm unique and compelling ways to evolve Hard Rock’s brand partnerships through the lens of social media, delivering against overall goals and objectives.
  • Coordinate billing and invoices related to social media activities and initiatives.

Requirements

  • 1–3 years of experience in social media, digital marketing, or content creation.
  • Strong understanding of social platforms and digital trends.
  • Experience editing content for social using Adobe Premiere, Photoshop, CapCut, or similar tools.
  • Excellent organizational skills and attention to detail

Benefits

  • We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance.
  • Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits
Hard Rock International logo

Hard Rock International

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.

Founded in 1971
Fort Lauderdale, Florida, USA
5.1K employees (375 in marketing)

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$368K
Traffic Source Mix
Search
51.3%
Direct
37.7%
Referral
8.8%
Social
1%
Paid
1.2%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
165 (3% of company)
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
3

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