Social Media Manager

Responsibilities

• Assist in development of social strategies across multiple brands and platforms (mainly IG + TT)
• Manage monthly content calendar. Building, scheduling and posting for maximum impact!
• Manage external agency and content sources, guiding strategy from a brand and social expert perspective.
• Grow and manage our community across platforms and brands, managing inbound/outbound comms, supporting creator relationships, identifying gifting opportunities and partnership/giveaway opportunities to execute on.
• Ideate engaging content, ensuring it aligns with brand direction and helps fuel channel growth and engagement while following latest best practices and algorithms.
• Support social copy and caption building, integrating brand voice, timely references, and community relatable language.
• Own social listening efforts, collecting and reporting on consumer feedback, competitor insights, and more.
• Support social reporting efforts and summarize monthly content efforts, learnings, and opportunities.
• Maintain a deep understanding of the social landscape and industry trends to deliver best-in-class, innovative concepts into the marketplace. You don’t want to just follow trends, you want to create them.
• Work collaboratively with the social team and various cross-functional partners across marketing and external agencies as needed to develop creatives that align with brand goals and strategies.

Requirements

• Experience owning content strategy and ideation for a brand within the beverage, CPG, beauty, or like-minded space.
• Skilled in identifying trends, cultural moments, and brand storytelling opportunities that drive relevance, conversation, and engagement
• Experience in community building and management.
• Experience managing an external agency or content partners.
• Excellent project management skills, organized, and able to work across multiple projects, brands, and timelines: posting one month’s content, scheduling another, and concepting on another.
• Proactive, with a keen attention to detail. A diligent quality checker, known to catch a typo or call out an error.
• Great communication skills and comfortable sharing feedback with external agency partners and guiding strategy.
• Experience with social listening and customer service—actively monitoring conversations, sentiment, and cultural signals across platforms to identify opportunities, flag potential risks, and inform content and engagement strategy.
• Experience with social reporting and scheduling tools such as Dash, Sprout, Trello etc.
• Comfortable using analytics, testing, and performance insights to optimize content and inform strategy.

Preferred

• Experience supporting cross-functional collaboration for product launches or retail moments.
• Understanding of the influencer ecosystem, social/PR gifting campaigns, and creator-driven amplification strategies
• You bring energy, curiosity, and a creative, solutions-first mindset to everything you do—and thrive in collaborative environments where no two days are the same.
• Experience working across multiple brands simultaneously is a plus!
• Content creation (vertical video, on camera, or meme/graphic) skills are a plus.

Benefits

• Medical, Dental & Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• Paid Time Off
• Flexible Spending Accounts
• Employee Assistance Program
• Gym Membership Discounts