Social Media Specialist

Responsibilities

• Partner with the Brand Creative & Ecommerce departments to develop content for our various social media platforms. Collaborate with the Marketing department to create and support brand awareness, ad campaigns, and effectively allocating budget.
• Develop and build a cohesive strategy and storytelling across each social media platforms.
• Develop and implement a consistent posting schedule optimizing times for maximum reach and engagement and provide monthly analytics and recommendations.
• Foster a community by activity engaging with followers through comments and messages. Gather and share customer feedback on social media to improve our online presence. Monitor online conversations and mentions, addressing customer concerns and issues promptly,
• Maintain a cohesive brand tone of voice and aesthetic to consistently align with our brand image and values.
• Monitor Instagram analytics to provide reports on key metrics and insights.
• Plan and execute marketing campaigns on instagram and relevant platforms ; including collaborations, new collections, and launches.
• Explore and implement innovative social media strategies.
• Optimize and amplify the brand’s presence/voice on existing social media platforms

Requirements

• Proven social media management skills, preferably in the luxury or fashion industry.
• Strong creative and visual skills with proficiency in content creation tools.
• In-depth knowledge of Instagram trends, features, and algorithms.
• Excellent communication and interpersonal skills
• Data-driven mindset with the ability to analyze and interpret social media metrics

Benefits

• Health Coverage: Medical, dental, and vision plans with up to 100% employer contribution and FSA options.
• Retirement Plan: 401(k) with 4% company match after 90 days.
• Life & Disability Insurance: Company-paid life insurance plus optional long-term disability coverage.
• Eyewear Perks: Access to exclusive seasonal product allowances and discounts.
• Employee Assistance Program: 24/7 confidential support services.
• Extra Perks: Pet, auto, and home insurance, commuter benefits, identity theft protection.
• Time Off: Major holidays, birthday off, vacation, sick time, and winter break.
• Community Engagement: Volunteer opportunities through the JMM Stewardship Program.