Director, Social Media

Responsibilities

• Lead integrated social media programs across organic, paid and influencer workstreams, translating strategy into smart, compliant, platform-native execution.
• Lead complex client engagements with confidence, helping teams deliver strategic, high-quality work that drives measurable impact.
• Bring clarity and momentum to client programs by pairing strong creative instincts, sharp copy and smart storytelling with organized, insight-led execution.
• Serve as a trusted day-to-day client lead, running recurring, ad-hoc and planning meetings with confidence, clarity and a little spark.
• Connect the dots across social, paid, influencer and performance data, turning analytics into clear insights, recommendations and senior-level narratives.
• Stay one step ahead of client needs, bringing thoughtful solutions, clear next steps and a steady hand to help programs run smoothly from planning through execution.
• Champion responsible AI adoption across social workflows, using tools like Microsoft Copilot, Canva, social listening platforms and analytics dashboards to improve research, ideation, content development, reporting and presentations.
• Help teams use AI with good judgment, keeping healthcare accuracy, client privacy, compliance and brand standards at the center.
• Partner with colleagues to identify opportunities to expand, refine or elevate social media programming across existing accounts.
• Contribute to growth opportunities by shaping smart social POVs, strategic recommendations and pitch-ready thinking.

Requirements

• 7–10 years of social media, digital marketing or integrated communications experience, ideally in healthcare, biotech, pharma or another regulated industry.
• Agency experience in a client-facing role, with the ability to manage multiple accounts, assignments and stakeholders at once.
• Experience leading teams, managing performance and supporting the development of direct or indirect reports.
• Comfort balancing hands-on client work with team leadership, internal initiatives and business development support.
• College degree required; BA or equivalent preferred; understanding of FDA, fair balance, adverse event and client review considerations preferred.
• Deep understanding of social platforms, audience behavior and content best practices across organic, paid and influencer-led programs.
• Experience building strategic plans, channel recommendations, paid social approaches and insight-led performance narratives for senior stakeholders.
• Fluency with social buying, publishing, listening, analytics and AI-enabled tools, including platforms such as Meta Business Manager, LinkedIn Ads, Sprinklr, Sprout Social, Brandwatch, Microsoft Office and Canva.
• Strong communication, organization and judgment, with the ability to synthesize inputs, shape strong copy, delegate effectively and keep work moving.

Benefits

• Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com .