Social Media Coordinator

Responsibilities

• Conceptualize, create, and edit engaging social-first content for organic and paid campaigns, including short-form videos, photography, graphics, and other emerging formats.
• Edit videos and images using tools like CapCut, Canva, or Adobe Creative Suite.
• Adapt content into multiple formats (9:16, 1:1, 16:9, etc.) for different platforms and campaigns.
• Stay current on fashion, resale, and social media trends to keep our brands relevant, timely, and fun.
• Develop, schedule, and publish posts across Instagram, TikTok, Facebook, Pinterest, and other digital platforms.
• Write captions and maintain a consistent brand voice across our two distinct concepts, Uptown Cheapskate and Kid to Kid.
• Monitor comments, DMs, tagged content, and mentions, and engage with our communities daily.
• Manage and monitor UGC, influencer content, and outreach.
• Maintain social media tools, templates, trackers, and content calendars to streamline workflows.
• Track performance metrics and surface insights about engagement, recurring themes, and customer sentiment.

Requirements

• 2-4 years experience managing social media accounts for a brand, agency, or business.
• Bachelor’s Degree in Marketing, Advertising, Communication, or related field (OR experience in social media).
• Trend-savvy: deep awareness of what’s happening on TikTok, Instagram, and other platforms, with the ability to quickly adapt formats for brand use.
• Strong writing and storytelling skills with an eye for brand voice.
• Familiarity with scheduling and analytics tools.
• Understanding of paid social basics (boosting posts, targeting, budgeting).
• Creative skills in photo/video editing (CapCut, Canva, Adobe Premiere/Photoshop a plus).
• Organized and detail-oriented; comfortable managing a content calendar.
• Customer-service mindset for handling community interactions with care.
• Strong communication, collaboration, and follow-through.

Benefits

• Health insurance plans
• 401k retirement plan matching (up to 5%)
• Paid Time Off (PTO), paid holidays & paid parental leave
• Employee discounts at our stores
• Opportunity to be part of a rapidly expanding company with a positive global impact
• Personal and professional development opportunities and training and a fun and authentic place to work with cross-department collaboration