Responsibilities

• Lead go-to-market planning for new digital product launches and feature releases.
• Develop product positioning, messaging, and launch materials in partnership with Product Managers.
• Ensure new capabilities are effectively communicated across all digital channels.
• Lead on-site activation events
• Create and maintain product-focused content including videos, training materials, demos, release communications, and knowledge resources.
• Ensure digital experiences accurately reflect the latest product capabilities and promotions.
• Support internal teams with product education and adoption materials.
• Partner closely with Product Management, Ops, Corporate Marketing, Property Marketing teams, and Unity Marketing.
• Coordinate with Corporate and Property Social Media Managers to ensure user moments and features are represented consistently across channels.
• Measure adoption and optimize the engagement of product launches and marketing initiatives.

Requirements

• 5+ years of experience in Product Marketing or Digital Marketing
• Demonstrated success launching digital products and driving customer adoption.
• Strong experience creating product messaging, launch plans, presentations, videos, and training materials.
• Excellent storytelling and communication skills with the ability to simplify complex product capabilities.
• Experience working cross-functionally with Product, Marketing, Creative, and Digital teams.
• Familiarity with digital content management systems, analytics platforms, and AI-assisted content creation tools.

Preferred

• Experience with video creation and presentation tools (e.g., Camtasia, Adobe Creative Suite, Canva, or similar)

Benefits

• Our team members health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits