Responsibilities

• Developing go-to-market strategies, messaging, and positioning for workforce optimization solutions that drive awareness and adoption across target segments
• Creating sales enablement assets including personas, pitch decks, competitive insights, and discovery guides tailored to workforce management and quality management buyers
• Building customer-facing content such as solution briefs, demo scripts, web copy, and thought leadership that communicates technical capabilities in clear, benefit-focused language
• Leading product launches by partnering with product, marketing, and enablement teams to align timing, positioning, and execution
• Serving as a customer advocate by gathering insights from stakeholders and market research to inform strategy and identify growth opportunities within the contact center portfolio

Requirements

• Demonstrate 5+ years of product marketing experience in SaaS, contact center technology, or workforce optimization solutions
• Understand contact center operations and the role of workforce management, quality management, and AI-assisted agent guidance in modern support environments
• Translate technical concepts into clear, benefits-focused messaging for diverse audiences
• Manage multiple projects simultaneously while meeting deadlines and collaborating across functions
• Communicate effectively through written and verbal storytelling with attention to detail
• Apply knowledge of AI, automation, and emerging technologies in contact center environments
• Bring experience developing personas, ideal customer profiles, and targeted go-to-market strategies

Benefits

• As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.