Responsibilities

• Lead Integrated Marketing Campaigns - Develop and manage integrated marketing campaigns for major organizational priorities, including back-to-school, Constitution Day, product launches, professional learning services, custom curriculum, and other key initiatives. - Establish campaign goals, audiences, messages, calls to action, timelines, deliverables, channel plans, and measures of success. - Write and produce campaign materials, including email copy, landing-page content, digital assets, presentations, toolkits, promotional materials, and audience-facing resources. - Coordinate campaign execution across email, web, social media, paid media, events, partnerships, and other relevant channels. - Partner with channel owners, designers, agencies, contractors, and internal teams to move campaigns from planning through launch. - Manage campaign timelines, dependencies, reviews, approvals, and post-campaign evaluation. - Identify opportunities to strengthen audience engagement, product discovery, adoption, and continued use. Lead Product Marketing and Go-to-Market Execution - Develop go-to-market plans for new products, resources, features, services, and major updates. - Define target audiences, value propositions, positioning, key messages, launch plans, required materials, and measures of success. - Translate product, curriculum, and service details into clear audience benefits. - Ensure that launches are coordinated across Product, Engagement, Professional Learning, Development, Marketing, and other participating teams. - Develop launch briefs, readiness plans, messaging guides, FAQs, presentations, demonstrations, and other supporting materials. - Lead post-launch reviews and recommend changes based on campaign performance, product adoption, and audience feedback. - Support ongoing product adoption after the initial launch period. Develop Positioning and Messaging - Develop and maintain positioning, value propositions, messaging frameworks, and audience-specific product narratives. - Create messaging that clearly explains how iCivics products and services address the needs of educators and district leaders. - Ensure that messaging is accurate, consistent, useful, and grounded in audience needs. - Create the source messaging that informs campaigns, website content, presentations, training materials, and internal communications. - Review product- and service-related communications for clarity, accuracy, and audience fit. - Help clarify how individual products, resources, and services fit within the broader iCivics brand and organizational strategy. Bring Audience Insight Into Product Planning - Bring audience needs, campaign insights, positioning considerations, and go-to-market requirements into product discussions. - Partner with the Product Council to develop and maintain educator and district-leader personas and customer journeys. - Work with Product, Engagement, Professional Learning, Research, and Data teams to gather and interpret audience insights. - Help identify user needs, decision factors, barriers, questions, and opportunities throughout the customer journey. - Translate audience and campaign insights into recommendations for product messaging, launches, onboarding, and adoption. - Ensure that product marketing decisions are informed by research and data owned by the appropriate teams. Support Cross-Functional Readiness - Build strong working relationships across Product, Engagement, Professional Learning, Data, Development, and Marketing. - Ensure audience-facing teams have the information and materials needed to communicate clearly about iCivics products and services. - Develop internal talking points, presentations, FAQs, toolkits, and training materials. - Establish clear sources of truth for product positioning, messaging, launch information, and campaign plans. - Facilitate alignment when teams have different assumptions about audiences, messaging, timing, or campaign priorities. - Identify gaps, dependencies, and risks that may affect campaign or launch success. Measure and Improve Performance - Partner with Data, Product, Engagement, Development and Marketing colleagues to define campaign, launch, and adoption measures. - Track results such as awareness, engagement, conversion, product activation, adoption, repeat use, and audience feedback. - Prepare clear performance updates and post-campaign reports for teams and organizational leaders. - Use results to improve messaging, campaign strategy, audience journeys, launch planning, and future execution. - Develop repeatable campaign and product marketing processes, templates, and tools.
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Requirements

• What You’ll Bring: - At least 8 years of relevant experience in product marketing, integrated marketing, campaign management, go-to-market strategy, or related work. - Experience planning and executing integrated campaigns across multiple channels. - Direct experience leading product launches or go-to-market initiatives. - Strong experience developing product positioning, value propositions, and audience-specific messaging. - Excellent writing and editing skills, with the ability to create clear and persuasive campaign content. - Experience producing campaign assets and materials in a hands-on individual contributor role. - Experience applying audience research, personas, or customer journey insights to marketing decisions. - Strong project management skills and the ability to coordinate multiple contributors, deadlines, and dependencies. - Ability to move between strategic planning and detailed execution. - Experience using quantitative and qualitative evidence to improve campaigns and marketing decisions. - Strong cross-functional communication and relationship-building skills. - Ability to work independently, identify gaps, and move work forward with limited direction.

Preferred

• Preferred Experience - Experience in K-12 education, education technology, educational publishing, curriculum, professional learning, or a mission-driven nonprofit. - Knowledge of the needs and decision-making processes of K-12 teachers and district leaders. - Experience marketing both individual-user products and district-level services. - Experience working with product managers, curriculum developers, researchers, data teams, designers, and audience-facing teams. - Experience supporting digital products, educational games, instructional resources, professional learning, or custom curriculum services. - Familiarity with product marketing frameworks, integrated campaign planning, and customer journey development. - Comfort using AI and other tools responsibly to support research, planning, drafting, analysis, and workflow efficiency.

Benefits

• - Health First: Medical options with $0 deductible (covered by us).
• - True Flexibility: 100% remote (US) with flexible hours to fit your life.
• - Abundant Rest: 5 weeks PTO + Winter Break + Summer Fridays + a guaranteed 4-day July 4th weekend.
• - Family Support: 12 weeks of 100% paid parental leave.
• - Growth & Connection: Annual professional development stipend and an in-person annual staff retreat to bond with your team.