Responsibilities

• Enforce cross-channel Activation craft standards across Search, Social, Video, Programmatic, Local, and Commerce for your book of business, holding channel leads accountable to agency benchmarks.
• Roll out AI-enabled workflows, standardized playbooks, and governance models within your accounts; flag gaps back to the EVP for agency-wide fixes.
• Serve as first-line escalation for Activation performance issues on your accounts.
• Pilot new AI, automation, and data tools within your accounts before wider rollout; report results back to the innovation agenda.
• Surface platform and technology opportunities specific to your client roster; bring them to the EVP for joint evaluation.
• Drive adoption of new operating models and tools across your teams. Be the on-the-ground change agent for transformation initiatives.
• Build strong relationships with client leadership, analytics/decisioning, and creative teams assigned to your accounts.
• Navigate the matrixed organization to unblock your teams, escalating structural issues to the EVP with proposed resolution and jointly work to across the network.
• Partner with creative and analytics counterparts to deliver integrated media solutions for your clients.
• Represent Activation in client-facing narrative and pitch support for your accounts with the expectation of occasional participation, not a standing mandate.

Requirements

• 10+ years’ experience in digital marketing (either at an agency or client brand)
• 6+ years’ experience in people management
• Proven track record of converting media into business results
• Working knowledge of the US media environment, including the AdTech required to execute digital media programs
• Experience managing complex business processes across multiple internal teams

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave .