Sr Manager Activation and Engagement

Woonsocket, RI (On-site)

$83K/yr – $183K/yrSenior Level5+ years expFull time

Posted 22 hrs ago

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Job Summary

Own and evolve the Deals & Engagement Engine to lift conversion, engagement, and program adoption while coordinating cross-functional teams across Medicare, FSA/HSA, and Employer segments.

Own end-to-end initiatives and drive measurable outcomes
Lead personalization and targeting with demonstrable improvements
Collaborate with Product, Marketing, and Analytics to optimize journeys

Job Description

Responsibilities

Own and evolve execution of the Deals & Engagement Engine, identifying opportunities to improve visibility, relevance, and performance
Lead development and execution of engagement and activation strategies across Medicare, FSA/HSA, and Employer segments
Drive cross-functional alignment with Product, Marketing, and Analytics to influence experience enhancements across rewards, search, and shopping journeys
Own personalization and targeting initiatives, defining strategy and ensuring execution delivers measurable improvements in conversion and engagement
Define, track, and act on KPIs, proactively identifying performance drivers, risks, and optimization opportunities
Own delivery of measurable financial and engagement outcomes, driving quantifiable lifts in conversion, member spend, and program adoption
Lead cross-functional initiatives end-to-end, removing blockers and driving accountability across Product, Marketing, Analytics, and Operations
Translate insights into action, prioritizing opportunities and influencing stakeholders to implement improvements
Develop and scale best practices, building playbooks and repeatable processes to improve engagement performance over time
Provide mentorship and leadership, raising the bar for execution excellence

Requirements

5–8 years’ experience in product, digital engagement, analytics, or related strategy roles
Demonstrated ability to own initiatives end-to-end and drive measurable business outcomes
Strong analytical mindset with ability to independently identify opportunities and prioritize actions
Proven ability to influence cross-functional teams without direct authority
Strong communication skills with ability to synthesize and present insights
Bachelor’s degree

Preferred

Background in personalization, targeting, or lifecycle marketing
Omni-channel retail, healthcare, or fintech experience
Advanced degree preferred

Benefits

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
other resources, based on eligibility
Additional details about available benefits are provided during the application process and on Benefits Moments .

CVS Health

3.2 Glassdoor

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963

Woonsocket, Rhode Island, USA

132K employees (1,798 in marketing)

CVSHealth.com

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55% CEO approval