Vice President of Marketing

Responsibilities

• Convert the CMO’s high-level roadmap into production campaigns that acquire and keep small business customers
• Direct and scale the omni-channel mix: Google, mail, paid social, TV/CTV, influencer, and affiliate channels
• Own the Google ecosystem, including search, YouTube, and PMax, to capture high-intent demand
• Carry the marketing budget and drive ROI, relentlessly optimizing for CAC and ROAS efficiency
• Lead high-velocity testing across formats and emerging avenues to maintain our competitive edge
• Partner with data teams to refine attribution in GA4 and deliver status the business trusts
• Run internal teams and external agencies to a predictable cadence of accountability and results

Requirements

• Experience: 10+ years of progressive marketing experience, with at least 3–5 years in a senior leadership role (VP or Senior Director) managing multi-channel strategy for well-known brands. Experience in financial services, B2B, or direct-to-business marketing is a strong plus.
• Channel Expertise: Deep hands-on experience across digital and traditional media—specifically Google Search/YouTube/PMax, direct mail, paid social, linear TV/CTV, broadcast, affiliate, and influencer/creator networks.
• Google Platform Mastery: Deep familiarity with Google’s suite of growth and performance products (Google Ads, YouTube Ads, GA4, Google Tag Manager, and Google Marketing Platform).
• Proven Track Record: Demonstrated success scaling media spend efficiently while driving top-line revenue growth through rapid testing and channel expansion.
• Financial Acumen: Deep experience managing multi-million dollar budgets and a strong understanding of unit economics, CAC, LTV, and attribution modeling.
• Leadership Style: High-energy execution mindset with strong cross-functional communication and people-management skills.

Preferred

• Industry Perspective: Experience in small-business lending, fintech, financial services, or another highly regulated, performance-driven category.
• Lifecycle Marketing: Success building segmentation, CRM, lead-nurture, retention, and re-engagement programs that improve conversion and customer lifetime value.
• Brand and Creative Leadership: A strong point of view on positioning, creative strategy, and message development, with experience translating customer insights into campaigns that perform across channels.
• Marketing Technology: Familiarity with modern CRM, marketing automation, customer data, experimentation, and business intelligence platforms, including their role in a reliable measurement stack.
• Organizational Scale: Experience building high-performing teams, developing senior talent, and managing agency and vendor relationships through periods of rapid growth.

Benefits

• Medical, dental, and vision coverage
• 401(k) plan
• Flexible PTO and observed holidays
• Remote-first, with support for your home-office setup
• Direct access to leadership and to the problems that matter