Senior Activation Manager

New York City, NY (Hybrid)

$85K/yr – $95K/yrSenior Level3+ years expFull time

Posted 19 hrs ago

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Job Summary

Own end-to-end activation of dynamic creative campaigns across display, video, social, CTV, and emerging channels, coordinating setup, QA and optimization with cross-functional partners.

  • Lead tooling, templates and workflow improvements for scalable activation
  • Drive automation and AI-assisted workflows to boost efficiency and performance

Job Description

Responsibilities

  • Lead the activation and delivery of dynamic creative campaigns across display, video, social, CTV, retail media and emerging channels
  • Configure and manage campaign setups across various ad servers, social channels, creative management platforms and proprietary systems
  • Manage large scale creative variations, data feeds and audience driven messaging frameworks
  • Ensure campaigns are delivered accurately, efficiently and to a consistently high standard
  • Identify opportunities to improve operational workflows through automation and scalable processes
  • Support the development and implementation of workflow optimisation initiatives
  • Collaborate with product and development teams to improve activation tools, templates and systems
  • Contribute to the adoption of AI-assisted workflows and emerging creative technologies where appropriate
  • Maintain a strong “right first time” approach to campaign activation and QA
  • Troubleshoot technical issues across creative builds, feeds, platforms and campaign delivery environments

Requirements

  • 3+ years’ experience in activation, ad operations, campaign management, creative operations or marketing technology
  • Strong understanding of the digital advertising ecosystem, including programmatic, social and video platforms
  • Experience within DCO alongside creative management platforms, ad servers or DSPs
  • Strong organisational and project management skills with the ability to manage multiple campaigns and stakeholders simultaneously
  • Comfortable working with structured data, campaign feeds and large-scale creative variations
  • Excellent troubleshooting and problem-solving skills
  • Strong attention to detail and commitment to operational excellence
  • Experience mentoring or supporting junior team members
  • Confident communication skills across both technical and non-technical audiences
  • Curiosity around automation, emerging technologies and AI-assisted workflows

Preferred

  • Knowledge of HTML5, CSS and JavaScript
  • Experience with APIs, feed-based workflows or workflow automation tools
  • Familiarity with creative production pipelines and scalable content operations
  • Experience working across display, OLV, CTV, retail media or commerce media channels
  • Understanding of audience segmentation, tagging and personalisation frameworks
  • Experience collaborating with product, engineering or platform development teams
  • Familiarity with experimentation methodologies and creative performance optimization
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
182