Vice President, Scaled Demand Generation at Freshworks | Florida, USA | $320K/yr – $400K/yr

Vice President, Scaled Demand Generation

Florida, USA (On-site)

$320K/yr – $400K/yrSenior Level12+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end demand engine across SMB to Enterprise with ARR-aligned pipeline targets and AI-driven optimization across GTM motions.

Demand & Revenue Engine: Drive pipeline creation, forecast alignment, funnel velocity, CAC efficiency, and marketing’s contribution to ARR across all segments.
AI-Driven Growth Engine: Build an AI-native demand engine with segmentation, targeting, personalization, experimentation, and cross-functional operationalization of AI insights.
Lifecycle & Product Alignment: Coordinate with CX/EX, PLG, and Customer Marketing to enable cross-sell, upsell, and coherent go-to-market across products.

Job Description

Own end-to-end demand engine across SMB to Enterprise with ARR-aligned pipeline targets and AI-driven optimization across GTM motions.

Demand & Revenue Engine: Drive pipeline creation, forecast alignment, funnel velocity, CAC efficiency, and marketing’s contribution to ARR across all segments.
AI-Driven Growth Engine: Build an AI-native demand engine with segmentation, targeting, personalization, experimentation, and cross-functional operationalization of AI insights.
Lifecycle & Product Alignment: Coordinate with CX/EX, PLG, and Customer Marketing to enable cross-sell, upsell, and coherent go-to-market across products.

Freshworks

Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive.Over 74,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.

Founded in 2010

San Mateo, California, USA

9.6K employees (670 in marketing)

www.freshworks.com/?tactic_id=6909181&utm_source=social&utm_medium=linkedin&utm_campaign=aboutpage&utm_term=organic