Vice President, Scaled Demand Generation

Florida, USA (On-site)

$320K/yr – $400K/yrSenior Level12+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end demand engine across SMB to Enterprise with ARR-aligned pipeline targets and AI-driven optimization across GTM motions.

  • Demand & Revenue Engine: Drive pipeline creation, forecast alignment, funnel velocity, CAC efficiency, and marketing’s contribution to ARR across all segments.
  • AI-Driven Growth Engine: Build an AI-native demand engine with segmentation, targeting, personalization, experimentation, and cross-functional operationalization of AI insights.
  • Lifecycle & Product Alignment: Coordinate with CX/EX, PLG, and Customer Marketing to enable cross-sell, upsell, and coherent go-to-market across products.

Job Description

Own end-to-end demand engine across SMB to Enterprise with ARR-aligned pipeline targets and AI-driven optimization across GTM motions.

  • Demand & Revenue Engine: Drive pipeline creation, forecast alignment, funnel velocity, CAC efficiency, and marketing’s contribution to ARR across all segments.
  • AI-Driven Growth Engine: Build an AI-native demand engine with segmentation, targeting, personalization, experimentation, and cross-functional operationalization of AI insights.
  • Lifecycle & Product Alignment: Coordinate with CX/EX, PLG, and Customer Marketing to enable cross-sell, upsell, and coherent go-to-market across products.
Freshworks logo

Freshworks

Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive.Over 74,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$2.1M
Traffic Source Mix
Search
35.1%
Direct
46.4%
Referral
16.5%
Social
0.8%
Paid
1.2%

Headcount Trend

Current headcount: ~9.6K

Marketing Team

Marketing Team Size
420 (4% of company)
Median Career Experience
14 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$484M
Last Raise
$85M
Secondary Market, 6 years ago

Funding History

  • Jan 2020
    Secondary Market • $85M
  • Nov 2019
    Series H • $150M
  • Jul 2018
    Series G • $100M

Recent News